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True or False: Both Frequentist and Bayesian approaches to experiment analysis model predicted future conversion rates.

 

A)  TRUE

 

B)  FALSE

 

https://www.youtube.com/watch?v=6pUObd0gVfw

 

 

 

Which cookie can you use to determine if a session is a part of an experiment, and what information does the cookie provide?

 

A)  The _gat cookie value includes the experiment ID and variant index of live experiments.

B)  The _utma cookie value includes the experiment ID and variant index of live experiments.

C)  The _gaexp cookie value includes the experiment ID and variant index of live experiments.

D)  The _ga cookie value includes the experiment ID and variant index of live experiments.

 

https://www.youtube.com/watch?v=bAihDUVuHxs

 

 

What is the impact of linking an Analytics view to an experiment?

 

A)  Data from the selected View determines who can see the experiment, regardless of targeting settings

B)  Data from the selected View is used to report on the Optimize experiment

C)  There is no impact

D)  Optimize 360 customers are billed based on the hits from the linked View

 

https://www.youtube.com/watch?v=oNOycsIcNj0

 

 

How is the Experiment Sessions metric defined?

 

A)  The Experiment Sessions metric includes every session where at least one hit of the session was part of the experiment, as well as every future session for the user as long as the experiment is active (even if the user does not see the experiment again)

B)  The Experiment Sessions metric includes every session where at least one hit of the session was part of the experiment.

C)  The Experiment Sessions metric includes every session where at least one hit of the session was part of the experiment, as well as every future session for the user for 90 days after the experiment is ended (even if the user does not see the experiment again)

D)  The Experiment Sessions metric includes session where every hit of the session was part of the experiment.

 

https://www.youtube.com/watch?v=bqVmMvExZX8

 

You’ve started running an experiment but no data is being collected. You suspect it’s because your URL targeting rule does not exactly match the actual page URL on which you want to deploy the experiment. What can you check to confirm you are using the correct URL for your URL targeting rule?

 

A)  You can check the Editor Page set for the experiment to determine the accurate page URL for targeting.
B)  You can check the URL in the browser Address Bar to determine the accurate page URL for targeting.
C)  You can check the URL in the linked Analytics View within the Behavior > Site Content > All Pages report to determine the accurate page URL for targeting.
D)  You can check the document.location.href to determine the accurate page URL for targeting.

 

https://www.youtube.com/watch?v=VbSsCONi-IM

 

 

What is the recommended Optimize account structure for a midsize company with distinct, non overlapping business units, each with a different site?

 

 A)  An Optimize account per business unit with one container for the website within each account.

 

 B)  A single Optimize account for the company with one combined container for all of the business units.

 

 C)  A single Optimize account for the company with a separate container per website.

 

 D)  All of the above

 

https://www.youtube.com/watch?v=CoVvXTAmp2s