Dynamic Search Ads Assessment Answers – Academy for Ads

What does the categories report in the “Auto targets” tab show you?

•  Performance for all targeted categories whether you’ve included them in auto targets or not
•  Performance for categories you’ve chosen to target
•  Search terms that triggered your Dynamic Search Ads
•  Performance for categories you’ve excluded

 

Which of the following is not a good fit for Dynamic Search Ads?

•  When your website shows ads for seasonal product lines
•  When your website features daily deals
•  When your website features an assortment of different products
•  When you need to fill in gaps for keywords that you might have missed manually

 

What pages of your site should you exclude from Dynamic Search Ads?

Pages for your products that don’t receive much traffic

 Transactional pages

 Your shopping cart

 A page where you don’t want potential customers to land

 

• What is one advantage of using Dynamic Search Ads?

  •  Ensuring your ads are relevant to searches for your products and services
  •  Translating your ads into different languages
  •  Showing an ad for searches related to your current keywords
  •  Ensuring your ads always appear

   

  What is a good organizational strategy for Dynamic Search Ads?

  •  Include Dynamic Search Ads as the primary targeting within an ad group.
  •  Include both Dynamic Search Ads and your own list of keywords in an ad group.
  •  Include Dynamic Search Ads and your own keywords in a campaign.
  •  Include Dynamic Search Ads and videos in an ad group.

   

If your goal is to drive conversions, what would be a good thing to test in your ad description text when using Dynamic Search Ads?

A call to action

An ad extension

A sitelink

The phrase “Official Site”