Starting a client meeting with an agenda:
makes the client feel he is important, even if he is not a key decision-maker.
is too structured and will probably scare the client.
is only necessary if you do not have experience in selling Google products.
can help lower the client’s resistance, because he will know what to expect.
Scheduling client meeting with agenda can really help you converting him in to a profitable lead. A clear agenda actually lower the chances of client’s resistance. An agenda is what helps client to know what is to expect with your team.