When covering the agenda at the beginning of a meeting, stating the purpose should be:
avoided, unless the client asks you why he is meeting with you.
client-oriented to let the client know what he will gain from meeting with you.
as fast as possible, so the client does not realize he is going to be sold.
quickly covered, so the client knows you are still in control.
Meeting agenda should be client oriented. So that client can understand what they will have after meeting with you. Discuss all the problems and out comes in the meeting.