Which is a benefit of doing pre-call planning before pitching online advertising solutions to a client?
To guarantee that the client will make a decision by the end of the meeting
To prepare for potential objections the client may have
Preparation is only important if you have multiple people meeting with the client and want to avoid confusion on each person’s role in the meeting
Preparation is not critical if you have enough experience
Pre-call planning is quintessential before pitching online advertising solutions. Make a list of all questions to be asked to your clients before the meeting. You will not feel regret of missing any point or having any insight from your client that can be useful to offer perfect solution.