AdWords Video Assessment Answers – Academy for Ads
Video campaign up and running, check! Now how’s it doing? Holly has just a few minutes to pull some data together on how her audience is responding to the ads. In particular, she wants to know how well her ads are resonating — whether viewers are interacting with the ads they see.
What metric should she investigate in AdWords Reporting?
In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings.
What strategy should she adopt to optimize her campaign’s view rates?
For her latest TrueView in-stream ad, Jacquline’s primary goal is to get her brand noticed with the 18-25 year-old set.
What could she incorporate in her video to help humanize her brand?
Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video.
What type of collaboration does this describe?
A huge fan of both in-stream and discovery ads, what advice would you share with Andreas who would like to set up his video campaign in AdWords?
Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product.
What Google tool could he use to gain this insight quickly?
In his TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project.
What call to action language gives learners a reason to take action?
Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example, it would be helpful to know what calls-to-action are driving higher clickthrough rates.
In which report of YouTube Analytics would he be able to access this kind of data?
Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release.
What’s the critical first step he needs to take within AdWords to start a video remarketing campaign?
Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content.
What benefit of video remarketing meets his need?
What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience?