Asking a client questions about his desired business objectives is:
only important when you are not getting very clear responses about the client’s marketing objectives.
a good idea, because it makes you sound like you understand the client.
a bad idea, because the scope is too broad for a marketing meeting.
a good idea, because it can lead you to other information that may be valuable in providing additional solutions.
https://www.youtube.com/watch?v=B1Q2W0FS18c
