CertificationAnswers

 

Paid search dimensions in Report Builder are compatible with what metric?

 

 

• Paid Search Revenue

 

• Downloaded impressions

 

• Active View

 

• Cost Per Click

 

 

Explanation:

 

In Report Builder, you can add paid search dimensions and metrics to Standard reports to learn how your Search Ads 360 campaigns are performing.

Some regular paid search metrics are:

• Paid Search Cost – this value is displayed in the account’s currency
• Paid Search Impressions
• Paid Search Revenue
• Paid Search Visits

Read more here: https://support.google.com/dcm/answer/3306659

 

 

 

At what level can landing pages be managed across campaigns?

 

 

• Placement

 

• Creative

 

• Advertiser

 

• Ad

 

 

Explanation:

 

You can manage landing pages across your advertiser from the Landing pages tab. From this tab, you can create new individual landing pages, bulk upload URL landing pages, and make changes to existing landing pages that will update across your advertiser.

Read more here: https://support.google.com/dcm/answer/6170673

 

 

 

 

When the primary HTML5 assets get delayed, what will serve in a user’s browser as it’s loading?

 

 

• Default ad

 

• .swf file

 

• Polite load image

 

• Backup image

 

Explanation:

 

Upload a polite load image so that you have something to show if there are delays loading your primary HTML5 asset to a browser. When your creative is delivered, the polite load asset loads first before each impression, followed by your primary HTML5 asset. This way, if the user’s browser experiences a delay loading your primary asset, the polite load image will be there until everything else finishes loading.

Read more here: https://support.google.com/dcm/answer/4558694

 

 

 

Where are Campaign Manager and Display & Video 360 linked?

 

 

• Campaign properties

 

• Advertiser properties

 

• Floodlight configuration

 

• Admin subaccounts

 

Explanation:

 

If you or the advertising agency you’re working with would like to use Display & Video 360 or Campaign Manager to track in-app events measured in Firebase as conversions (e.g., app_update or in_app_purchase), you can send an account-link request from one of these accounts to your Firebase project.

Read more here: https://support.google.com/dcm/answer/7392275

 

 

 

What action must occur for a team member to get access to Data Transfer files in Google Cloud Storage?

 

 

• Associate the team member with a User Profile designated for Google Cloud access

 

• Add the team member’s email to the Google Group associated with the Cloud Storage bucket

 

• Set up an automated email for the team member to receive daily reports

 

• Run the script: gs://[bucket_name]/[username]

 

 

 

Cross-environment conversion methodology takes into account what data sources?

 

 

• Data pools, cookies, audience IDs

 

• Cookies, SDKs, audience data

 

• Resettable device IDs, cookies, anonymized Google sign-ins

 

• Device types, OS, cookies

 

Explanation:

 

Cross-environment reporting links together cookies (for web), resettable device IDs (for mobile apps), and anonymized Google sign-ins, to identify a user across different environments.  This allows Google to determine the path taken by the user, from first seeing an ad to conversion. No data about the specific user is retained and all reporting is anonymized.

Read more here: https://support.google.com/dcm/partner/answer/6163585