CertificationAnswers

 

What is the more cost-effective way to restrict ads served to a specific geographic region?

 

 

• Geo-targeting managed by a publisher or DSP

 

• Geo-targeting managed by the ad server

 

• Language targeting managed by the ad server

 

• Frequency caps managed the publisher or DSP

 

Explanation:

 

Location targeting helps you focus your advertising on the areas where you’ll find the right customers, and restrict it in areas where you won’t. This specific type of targeting could help increase your return on investment (ROI) as a result.

Read more here: https://support.google.com/google-ads/answer/1722043

 

 

 

The Insights tab in Reporting shows the view performance against which three goals? (select three)

Select All Correct Responses

 

 

• Cost per activity (CPA)

 

• Click rate

 

• Viewable CPM

 

• Conversions per impression

 

Explanation:

 

He Insights tab enables media planners to better understand the performance of campaigns at a glance and uncover important information that can be used to improve future campaigns. Insights provides visualizations of data in the form of graphs, tables, and pie charts to enable you to quickly analyze interactions according to a variety of goals. By default, the Insights tab displays the campaign with the highest volume over the last 30 days, with the goal set to click rate. If you select different filters, dates, or goals, the page will automatically refresh to show you data based on your selections. The following goals are available:

• Click rate
• Cost per click (CPC)
• Conversions per impression: Total conversions / impressions. Select one or more Floodlight activities for which to display data.
• Conversions per click: Total conversions / clicks. Select one or more Floodlight activities for which to display data.
• Cost per activity (CPA)
• Rich Media interaction rate: Percentage of Rich Media interactive impressions out of Rich Media impressions.
• Rich Media click rate
• Video completion rate: Video completions / Video plays

Read more here: https://support.google.com/dcm/answer/6006360

 

 

 

What timezone is used in Data Transfer (DT) timestamps for impression and click files?

 

 

• Coordinated Universal Time (UTC)

 

• The user’s timezone

 

• Eastern Time (ET)

 

• The advertiser’s timezone

 

Explanation:

 

Data Transfer files contain information about impressions, clicks, and other events transmitted through Google Ad Manager.  Coordinated Universal Time (UTC) timezone is used in Data Transfer (DT) timestamps for impression and click files.

Read more here: https://support.google.com/admanager/table/7401123

 

 

In a Path to Conversion report, when a user selects to “Pivot On Interaction Path,” what are two major differences from the unpivoted report? (select two)

Select All Correct Responses

 

 

• Each conversion gets its own row with interactions in separate columns

 

• Each interaction gets its own row with interactions spread across rows

 

• Rows and columns aren’t affected by a pivot, but can only be filtered when unpivoted

 

• Rows and columns are flipped

 

Explanation:

 

If you choose to pivot the report instead, each conversion gets its own row and interactions are listed in separate columns, from left to right. More information about each interaction is included in its respective columns, allowing you to compare the data for several interactions side by side.

Read more here: https://support.google.com/dcm/answer/2823644

 

 

 

If an Agency Trafficker can only see a subset of active campaigns within their account view, where would a Agency Admin go to adjust access to all campaigns?

 

 

• User profile filters

 

• Subaccount access

 

• Google account permissions

 

• User roles

 

Explanation:

 

To access Campaign Manager, you need a user profile. Any user with admin rights can set up a user profile for you, including publishers and vendors. They also include filters (set by the admin) that determine the kinds of information you can access. Make sure your contact has admin rights and then ask that a user profile with appropriate filters be created in Campaign Manager.

Read more here: https://support.google.com/dcm/partner/answer/2924166

 

 

What object in Campaign Manager is equivalent to a creative in Display & Video 360?

 

 

• Ad

 

• Campaign

 

• Placement

 

• Creative

 

Explanation:

 

If you use Display & Video 360 with Campaign Manager, Display & Video 360 creatives will be served by Campaign Manager as part of a placement.

In Campaign Manager, a placement may contain multiple ads, and each ad in the placement may be associated with multiple creatives (all hosted in Campaign Manager). Thus, it’s common for a placement to be associated with multiple creatives.

Read more here: https://support.google.com/displayvideo/answer/3217641

 

 

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