CertificationAnswers

 

Which information can be extracted from the data in the Verification tab? (select two)

Select All Correct Responses

 

 

• Issues related to content

 

• Errors for the ad tag related to implementation issues

 

• Charts showing all of the errors related to visual performance

 

• Conversion and revenue performance

 

Explanation:

 

Campaign Manager uses various signals to determine whether a website contains one or more types of content issues, and alerts you if a site appears to have content meeting the criteria you’ve specified.

Tag verification enables you to check your incoming ad requests and look for any issues with the tags that may cause an error, such as incorrect formatting.

Read more here: https://support.google.com/dcm/partner/answer/3723346

 

 

 

When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?

 

 

• Allocate more budget to building better video creatives

 

• Target remarketing lists for all image creatives

 

• Assign the ad’s frequency cap to one impression per day

 

• Create a sequential rotation with the Rich Media creative set first

 

Explanation:

 

In a sequential rotation, the creatives are served to a user in the order you specify. Each subsequent creative is served less often than the creatives that came before it, because it becomes less and less likely that the same user will see the ad again.

Read more here: https://support.google.com/dcm/answer/2826489

 

 

 

When is an impression counted in Reporting?

 

 

• As soon as a creative is requested from the publisher

 

• After the creative is served and viewed on the site

 

• After the browser begins loading the webpage

 

• After a user’s device indicates that the creative download has begun

 

Explanation:

 

Downloaded impression: An impression counted only after the initiation of ad retrieval by the publisher. The ad creative is downloaded in the user’s device and has begun to load. A separate viewability measurement will determine if the user has viewed the creative.

Read more here: https://support.google.com/admanager/answer/7308129

 

 

 

What happens when a user meets the frequency cap for an ad?

 

 

• Ads stop serving to that user

 

• Ads serve at a lower CPM

 

• Another ad or a default ad is served

 

• The placement stops serving to that user

 

 

Explanation:

 

Default ads serve when no other ads can serve. All non-default ads use frequency capping. This feature relies on the use of DoubleClick cookies in order to function, so if a user has disabled cookies within their browser, frequency capped ads will not be eligible to serve.

Read more here: https://support.google.com/dcm/answer/2828553

 

 

 

Audience lists created in Campaign Manager can be automatically shared with which linked applications? (select three)

Select All Correct Responses

 

 

• Display & Video 360

 

• Studio

 

• Google Ads

 

• Search Ads 360

 

Explanation:

 

If you use Campaign Manager to manage your display advertising, you can sign into Campaign Manager and create audience lists of visitors who have clicked a display ad and landed on your site. Search Ads 360 reports can show how the Campaign Manager audience lists are responding to your search ads.

Read more here: https://support.google.com/searchads/answer/7056639

 

All audience lists in Campaign Manager will be in Display & Video 360: All segments related to your advertiser’s Floodlight configuration IDs and syncable site IDs will be synced with Display & Video 360. You can’t pick or exclude individual segments.

Read more here: https://support.google.com/displayvideo/answer/3155819

 

 

 

What report in Report Builder shows the number of unique users who have interacted with ads?

 

 

• Path to Conversion

 

• Standard

 

• GRP

 

• Cookie Reach Overlap

 

Explanation:

 

Cookie Reach Overlap reports show overlap, which is how many unique users saw or clicked on ads across a given pair of advertisers, campaigns, or sites.

Read more here: https://support.google.com/dcm/answer/2823503