CertificationAnswers

 

You open a connect call with an inbound lead with the following sound bite: “Hello, this is Samantha from Inbound Pros. The reason I’m calling is that I got a note that you downloaded an ebook on content marketing from our website this morning. Does that ring a bell? I was calling to follow up and see how I might be of assistance.” What should you do next?

 

 

Based on what they downloaded, offer another content offer.

 

Start a dialogue and ask what they were looking for help with when they downloaded your ebook.

 

Reference their job title on LinkedIn and explain how your agency can solve their goals.

 

Try to schedule the exploratory meeting.

 

 

Fill in the blank: Poorly performing job descriptions tend to include only the literal tasks being asked of a new hire. It’s equally as important to list the _______ needed for a new hire to succeed, which should align with the attributes of your _______.

 

 

soft-skills, highest-performing employees

 

soft-skills, lowest-performing employees

 

experience, highest-performing employees

 

experience, longest-tenured employees

 

 

Fill in the blank: In the _______ phase of guided client onboarding, you create a service-level agreement (or SLA) so both your agency and your client adhere to agreed-upon guidelines for the quantity, quality, qualification, and engagement of leads.

 

 

new client onboarding plan

 

technical setup

 

marketing and sales handoff

 

creating reporting for client success

 

 

 

Which of the following is NOT considered a goal of the connect call?

 

 

Establish an initial relationship with your prospect.

 

Explain what inbound is to the prospect.

 

Understand your prospect’s challenges and if you’re able to help.

 

Schedule the exploratory meeting.

 

 

Which of the following is the recommended, primary use for the prospect fit matrix?

 

 

Determining whether or not the prospect needs your help.

 

Ranking and prioritizing your list of prospects.

 

Determining whether or not the prospect will buy.

 

Disqualifying prospects before presenting and closing.

 

 

Fill in the blank: When you’re writing a job description, by listing out the _______ required for a good-fit candidate, you set strong expectations for the interview process. Candidates will be prepared to discuss their history in delivering the tasks required.

 

 

character traits

 

professional growth goals

 

performance history

 

compensation history