CertificationAnswers

 

Which two changes does an advertiser manager have permission to make to an advertiser account? (select two)

 

 

• Edit advertiser settings

 

• Remove user access to an agency’s advertisers

 

• Edit advertiser components

 

• Edit all advertisers within an agency

 

Explanation:

 

Advertiser manager manage everything in one or more specific advertisers:

• Add and edit everything in an advertiser, including:
  • Add and remove engine accounts
  • Edit advertiser settings such as Floodlight activities and integrations with other systems
• Customize and run reports
• Use the Search Ads 360 API to download reports and upload conversions for the advertiser

Read more here: https://support.google.com/searchads/answer/6051717

 

 

 

What action should be used to pass a conversion attribute (such as shipping cost)?

• Set up Custom Floodlight Variable using bulksheets
• Set up Custom Floodlight Variable using the relevant engine frontend
• Set up an additional Floodlight tag and pass the shipping cost through the revenue field
• Set up Custom Floodlight Variable as a metric

 

Explanation:

Before you set up custom metrics and dimensions in Search Ads 360, you need to create custom Floodlight variables in the Campaign Manager advertiser that is associated with your Search Ads 360 advertiser. Metric: The variable’s value will be aggregated. For example, if the variable is an item count for conversions or is keeping track of overall shipping costs for purchases, you’ll want to indicate a metric data type. Search Ads 360 will add these values together each time Floodlight sends an update for the variable, and you’ll see the total number of conversions or the total shipping costs when you add the column to your Search Ads 360 reports.

Read more here: https://support.google.com/searchads/answer/6024747

 

 

 

Which three frequencies can be scheduled for reports? (select three)

 

• Hourly

 

• Monthly

 

• Daily

 

• Weekly

 

Explanation:

 

If you regularly download performance data for offline analysis or sharing, you can use Search Ads 360 to generate a report on a recurring schedule (such as daily, weekly, or monthly) and send an email when the report is ready. The email contains a link for downloading the report, and you can choose to include the generated report as an attachment as well.

Read more here: https://support.google.com/searchads/answer/1354708

 

 

 

Which attribute may be used to upload paid search offline conversions via the Campaign Manager API?

 

 

• Keyword

 

• Campaign ID

 

• GCLID

 

• Match Type

 

Explanation:

 

Use Campaign Manager if you run Paid Search reports in Report Builder and can identify conversions by encrypted user ID, mobile device ID, or Google click ID.

Read more here: https://support.google.com/searchads/answer/7384231

 

 

 

Data Exclusion events exclude data for a minimum of how many hours?

 

 

• 2 hours

 

• 24 hours

 

• 4 hours

 

• 8 hours

 

Explanation:

 

When you create a data exclusion event, you can specify a time range that is anywhere from one hour to a whole year. Even though you can specify a time range that is less than 24 hours, Search Ads 360 will always exclude data for the entire 24 hours. Also note that Search Ads 360 converts your local time zone which is shown in the user interface into the engine time zone when excluding data.

Read more here: https://support.google.com/searchads/answer/6149075

 

 

 

Which three changes can a user set up using scheduled edits? (select three)

 

 

• Lower bids on keywords during weekends

 

• Raise bids on keywords every Monday at 7am

 

• Activate a new bid strategy

 

• Activate ads or keywords at a specific time

 

Explanation:

 

If you want to automatically change a setting for more than one Search Ads 360 ad, keyword, or other item, you can schedule a one-time or recurring change when you set up a bulk edit or automated rule.

You can:

• Activate ads or keywords at midnight to coincide with the launch of a promotion.
• Change ad copy to coincide with the beginning of summer.
• Lower bids on keywords during weekends or overnight, and raise them during week days.
• Decrease the mobile bid adjustment percentage for all campaigns with a specific label if a percentage of the budget is spent.

Read more here: https://support.google.com/searchads/answer/6327323