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Fill in the blank: In the _______ phase of guided client onboarding, you navigate through the necessary checklist of items to complete the installation of HubSpot and prepare the platform for your inbound strategy.
new client onboarding plan
technical setup
marketing and sales handoff
creating reporting for client success
You wrap up an exploratory call with a prospect and after going through CGP, TCI, and BA, you give them a score of 5 out of 10 (10 being the highest). You decide to assign the prospect more homework to see if they’re committed to inbound. Is this a good decision?
No. Any time a prospect scores five or below, don’t spend more time on them.
No. De-prioritize the prospect and spend less time and effort on them.
Yes. If you think they might still be a good fit, you could test the prospect’s commitment by assigning more homework.
Yes. You should assign homework to all your prospects. You might have missed something during the exploratory call, and the prospect could surprise you.
Why is it important to look at the overall revenue and CPMs per country?
Explanation:
CPM stands for “cost per mille” (or just “cost per thousand”). In other words, the amount an advertiser pays to have its ads served against videos 1,000 times. However, it’s important to understand that CPM’s depends on many different factors. For example, geographic, seasonal, macro trends, industry and so on. Also, the country’s local economic environment or monetary policy could affect CPMs for that country.
So, why is it important to look at the overall revenue and CPMs per country? Analyzing CPMS per country will let you understand how different countries contribute to overall revenue. With this information, you can better target your videos and optimize earnings.
Tip: review the ad revenue, CPMs and geography alongside each other for better analysis.
Learn more on the official Google support website.
If you want to adjust the channel’s demographic to attract primarily 13-17 year old females, what could you do to shift this demographic?
Produce more content that matches popular trends of teen girls and set a publishing schedule to align with after-school hours.
Keep the content the same, but do more promotion on social media.
Keep the content the same, but change the publishing schedule to be late at night.
Change the content to be about travel, and try a monthly publishing schedule.
Explanation:
Knowing your audience and their behaviors are important if you want to tailor your videos and build your audience. YouTube offers many tools you can use to find out data about your audience. Also, how they find your video or where on YouTube they watch your videos.
So, how you adjust the channel’s demographic to attract people in a particular demographic range? First, you should think about what kind of videos your target audience watch, like and engage with. Also, you should produce more content that is exactly tailored to your target audience. For example, If you want to adjust the channel’s demographic to attract primarily 13-17-year-old females, think about content that matches popular trends of teen girls. Also, adjust your publishing schedule to align with after-school hours. For example, If we had claims for 4 non-music assets, all of which are “monetize”, each partner would receive 25% of the revenue.
Learn more on the official Google support website.
You’ve signed an artist who does completely original hip hop songs. What is the method to block full reuploads and monetize short clips (under <2min)?
Explanation:
In YouTube, you decide which policy you want to apply. However, in some cases, you’ll want to customize your policies. This way you can more precisely control how your content is monetized, tracked, or blocked.
You can think of a custom policy as a series of rules for monetizing, tracking, or blocking content. For example, you could want to set specific policies depending on how much of the user-uploaded video matches your reference content. Keep in mind, that it could be a length (minutes) or proportion (percent).
In this case, to achieve your goal you could simply Monetize if user video match amount is smaller than 2:00. And, block if user video match amount is greater than 2:00.
Tip: To make a custom policy, first you need to select the rule, such as “Monetize if the following conditions are met.” After that, you can add one or more conditions
Learn more on the official Google support website.
Why might a partner see data for assets they don’t own in any country?
Explanation:
Reports in YouTube Analytics are a powerful tool which lets you analyze what your viewers like and what performs. So, you can optimize your revenue accordingly.
However, it could happen that some reports show inaccurate data. For example, a partner sees data for assets they don’t own. Why? A reason for that is that some reports might display old data for previously-claimed assets. That doesn’t mean that data is inaccurate. Simply, it contains some old data from older claims. And, it also could be useful information.
Monitoring your assets is an important task. It requires a commitment but can be a big win for your business. When assets aren’t tracked rigorously, the result could be potential unclaimed revenue, revenue loss, or inability to monetize any content.
Tip: You should use downloadable reports for greater accuracy, to view more assets, or to review historical data.
Learn more on the official Google support website.
