CertificationAnswers

 

Which report shows how long a video keeps its audience?

 

 

Demographics report

Watch time report

Audience retention report

Audience report

 

 

What can Brand Lift measure?

 

 

View-through rate, watch time and drop-off percentage

Brand awareness, ad recall and consideration

Whichever metrics matter to your client

Impressions, clicks and reach

 

 

Which demonstrates the “Attract” principle in the ABCDs?

 

 

Show familiar faces at the beginning of your video

Build suspense by keeping the viewer in the dark until the end of the video ad

Have talent speak directly to camera

Show the brand in natural usage

 

 

Your client is an online car marketplace. Which targeting type can help your client’s campaign reach people in the car buying process?

 

 

Life Events

In-market audiences

Custom affinity audiences

Consumer patterns

 

 

Which story arc can be the most impactful on YouTube?

 

 

A shot of your brand up-front, then telling your story

A traditional story arc works best on YouTube – what works on TV, works on YouTube

An attention-grabbing opening and quick pacing

A lead-in, build, big reveal, and offer