CertificationAnswers

Which three requirements must be met to run a successful ad copy test? (select three)

October 11, 2018 By CertificationAnswers

Which three requirements must be met to run a successful ad copy test? (select three)

Select All Correct Responses

Each ad must contain only one landing page URL

Minimum number of required impressions for each ad group

All keywords and engines must be paused

Ads must only include one ad copy test at a time

Explanation:

To run a successful ad copy test, the ads and ad group must meet the following requirements:

Ads included in the test are active and the device preference is the same, either all devices or mobile-preferred.
Test Google Ads expanded text ads in an all-device ad copy test. You can’t test expanded text ads in a mobile-only ad copy test or with standard text ads.
Ads are included in only one ad copy test at a time.
Ads aren’t edited during the test. Changes to the ads in the test make the test results inaccurate, but the test will continue to run.
Each ad contains only one landing page URL.
The ad rotation setting for the campaign or ad group is set to rotate ads evenly.
For Bing Ads, test only standard text ads.

Which two types of uploads can be made through an sFTP endpoint? (select two)

October 11, 2018 By CertificationAnswers

Which two types of uploads can be made through an sFTP endpoint? (select two)

Select All Correct Responses

Bulksheets

Conversions

Google Search history

Inventory management feeds

Explanation:

To create or edit large numbers of items in Search Ads 360, such as campaigns, keywords, and labels, add the new or updated items to a specially formatted spreadsheet (called a bulksheet) and upload the bulksheet to Search Ads 360. You can also use bulksheets to upload offline conversions or edit existing conversions for search engine accounts.

Which two conversion sources can be reported in custom columns? (select two)

October 11, 2018 By CertificationAnswers

Which two conversion sources can be reported in custom columns? (select two)

Select All Correct Responses

Floodlight

Bing Conversion Trackers

Google Ads Conversion Trackers

Gemini Conversion Trackers

Explanation:

You can use Search Ads 360 to create and report on Google Ads conversion trackers that track conversions from the following sources:

Calls from ads using call extensions or call-only ads.
Calls to a Google forwarding number on your website.
Clicks on a number on your mobile website.
Imports
Websites

The Floodlight, Google Analytics, Floodlight activity, Google Analytics activity, or formula columns that are used by a conversion goal or Search Ads 360 bid strategy to efficiently gain more conversions of the same type.

What occurs when auto-tagging is enabled?

October 11, 2018 By CertificationAnswers

What occurs when auto-tagging is enabled?

A Google click ID is appended to all landing page URLs

A label is added to all Google Ads campaigns

A scheduled edit is created for all Google Ads campaigns

A Google Click ID is reported in the budget pacing report

Explanation:

Auto-tagging will attach the “Google Click Identifier” (GCLID) parameter to the URL your customers click, and that will help you tell which ad was clicked for each visit to your site.

What feature may be used to edit custom Floodlight variable data?

October 11, 2018 By CertificationAnswers

What feature may be used to edit custom Floodlight variable data?

Text Editor

Google Ads API

Search Ads 360 API

Bulksheets

Explanation:

Before you can use a custom Floodlight variable as a metric in a Floodlight column, you’ll need to specify in Search Ads 360 that the variable’s data type is a metric.

What attribution model assigns all credit to the last click on a paid search ad before a conversion?

October 11, 2018 By CertificationAnswers

What attribution model assigns all credit to the last click on a paid search ad before a conversion?

Data-Driven

Position-based

Last paid search interaction

First interaction

Explanation:

Last paid search interaction: Attributes 100% of the credit for a conversion to the last click on a paid search ad. Even if a customer clicks on a display ad or a natural search result after clicking a paid search ad, all credit is given to the paid search ad.