CertificationAnswers

Which demonstrates the “Connect” principle in the ABCDs?

 

• Include a call to action (CTA)
• Integrate your brand in natural usage in the first five seconds
• Frontload the story arc
• Consider quick cuts to keep the energy up

or

• Include a call to action (CTA)
• Speak directly to viewers by breaking the fourth wall
• Frontload the story arc
• Integrate your brand in natural usage in the first five seconds

 

 

Which demonstrates the “Direct” principle in the ABCDs?

 

 

Frontload the story arc

Consider quick cuts to keep the energy up

Use YouTube’s interactive platform features to invite viewers to visit your website, watch another video, or subscribe to your channel

Include brand or product name in voiceover

 

 

Your client’s main goal is to drive ad recall. Which creative consideration for Bumper ads supports these goals?

 

 

Brand toward the end of the ad

Include supers and voiceovers to reinforce your brand

Break the fourth wall–include a familiar face speaking directly to the camera

Moderate pacing–not too fast and not too slow

 

 

How have Bumper ads performed in Google-run studies?

 

 

They reach the same people as TrueView campaigns

They are effective in increasing ad recall only when consumers see multiple bumpers

They are effective on their own at driving ad recall and brand lift

They are less effective than longer form ads on YouTube