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An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to be shown?

September 19, 2018 By CertificationAnswers

An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to be shown?

underwater lens camera

camera for use under water

underwater camera case

underwater digital camera

Explanation:

A keyword setting that allows your ad to show only when someone’s search includes the exact phrase of your keyword, or close variations of the exact phrase of your keyword, with additional words before or after.

URL: https://support.google.com/adwords/answer/2407784?hl=en

The automated Maximize clicks bid strategy attempts to get advertisers the most:

September 19, 2018 By CertificationAnswers

The automated “Maximize clicks” bid strategy attempts to get advertisers the most:

clicks for their daily budget

conversions based on their conversion goals

impressions in their preferred position range

impressions for their daily budget

Explanations:

You can set up custom ad scheduling to show your ads on certain days or during specific times, and use the “maximize clicks” strategy to focus on increasing clicks during those days and times. Note that if you set bid adjustments based on day and time with campaigns using this strategy, those bid adjustments won’t be applied to your bids.

Maximize Clicks is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget.

An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?

September 19, 2018 By CertificationAnswers

An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?

US$0.30

US$0.03

US$0.32

US$0.31

Explanation:

Ad Scheduling (also known as “day parting”) lets you tell Google exactly when you want your ads to run, and more importantly, when you do not want them to run. In addition, more advanced users can automatically modify their bids based on time-of-day and day-of-week cycles in campaign performance.

Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of US$10, while ads showing in Houston get 70 conversions at a cost of US$1400 and CPA of US$20. If you have a CPA goal of US$12, what bid adjustment would you set for each location?

September 19, 2018 By CertificationAnswers

Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of US$10, while ads showing in Houston get 70 conversions at a cost of US$1400 and CPA of US$20. If you have a CPA goal of US$12, what bid adjustment would you set for each location?

+40% for San Francisco, -40% for Houston

+40% for San Francisco, -20% for Houston

+20% for San Francisco, -20% for Houston

+20% for San Francisco, -40% for Houston

Explanation:

Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search. For example, sometimes a click is worth more to you if it comes from a smartphone, at a certain time of day, or from a specific location.

To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:

September 19, 2018 By CertificationAnswers

To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:

launching a cross-device campaign

running ads only on mobile devices

addressing consumers’ needs

carrying over the theme of her traditional ad campaign to her online campaign

Explanations:

Landing page experience is AdWords’ measure of how well your website gives people who click your ads exactly what they’re looking for–quickly and effortlessly.

Marketers must focus on three key areas —identifying key moments of intent, delivering on needs in the moment, and measuring all moments — in order to create a customer experience that’s relevant and useful at every touchpoint in this new path to purchase.

Which best describes the relationship between maximum cost-per-click (CPC) bids and Ad Rank?

September 19, 2018 By CertificationAnswers

Which best describes the relationship between maximum cost-per-click (CPC) bids and Ad Rank?

An increased CPC bid leads directly to a small increase in Ad Rank

CPC bid only affects Ad Rank on the Search Network

An increased CPC bid leads directly to a large increase in Ad Rank

CPC bid is one factor that affects Ad Rank

Explanations:

A value that’s used to determine your ad position (where ads are shown on a page) and whether your ads will display at all. Ad Rank is calculated using your bid amount, the components of Quality Score (expected click-through rate, ad relevance and landing page experience), and the expected impact of extensions and other ad formats.

The main components of your Ad Rank are your bids and the quality of your ads and website. Google also incorporate the expected impact from your extensions and other ad formats when computing your Ad Rank. When estimating the expected impact of extensions and ad formats, Google consider such factors as the relevance, clickthrough rates, and the prominence of the extensions or formats on the search results page. So even if your competition has higher bids than yours, you can still win a higher position at a lower price by using highly relevant keywords, ads, and extensions.