CertificationAnswers

You can add a “+” modifier in front of the words in a broad match keywords to:

 

• specify that someone’s search must include certain words or their close variations

 

• indicate that this keyword should be dynamically inserted in your ad text

 

• specify that certain words and their close variants be prioritized

 

• override a negative keyword with a positive one

 

Explanation:

 

By adding a modifier, your ads can only show when someone’s search contains those modified terms, or close variations of the modified terms, in any order. The modifier won’t work with phrase match or exact match keywords.

Unlike broad match keywords, modified broad match keywords won’t show your ad for synonyms or related searches. For this reason, it adds an additional level of control. Using broad match modifier is a good choice if you want to increase relevancy even if it means you might get less ad traffic than broad match.

Read more here: https://support.google.com/partners/answer/2497836?hl=en

 

 

Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad’s final URL. What feature should she make sure to include in the formatting of her text ads to accomplish this goal?

 

 

Ad extensions

 

Keywords

 

Headlines

 

A landing page

 

Explanation:

 

Extensions expand your ad with additional information—giving people more reasons to choose your business. To add more links to your ads, create sitelink extensions. Sitelinks can take people to specific pages on your site—your store hours, a specific product, or more.
Read more here: https://support.google.com/adwords/answer/2375416

 

 

Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website. What conversion source should she track?

 

 

Apps

 

Imports

 

Website

 

Phone calls

 

Explanation:

If phone calls are essential to your business, you can use conversion tracking to help you see how effectively your ad clicks lead to different kinds of phone calls.
Read more here: https://support.google.com/adwords/answer/6100664

 

 

Your client sells gardening supplies online. You suggest she use sitelinks because they can:

 

• bring people to her site from blogs about gardening
• be used with Shopping campaigns
• take people to subpages on her site about gloves, tools, and fertilizer
• take people to blogs about gardening

 

Explanations:

 

To add more links to your ads, create sitelink extensions. Sitelinks can take people to specific pages on your site—your store hours, a specific product, or more. When someone clicks or taps on your links, they skip right to what they want to know or buy.
Source

 

 

If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

 

• highest Ad Rank

 

• lowest maximum CPC bid

 

• highest cost-per-acquisition (CPA) bid

 

• highest maximum cost-per-click (max. CPC) bid

 

Explanation:

 

The ad auction is how Google decides which ads to show and how they’re positioned. Your Ad Rank determines the ad position you win in the auction. Your Ad Rank is a score that’s based on your bid, auction-time measurements of expected CTR, ad relevance, landing page experience, and the expected impact of extensions and other ad formats.

 

When several broad match keywords in your ad group broadly match a search term, the system will prefer to use the keyword with the highest Ad Rank.
Read more here: https://support.google.com/Google Ads/answer/2756257?hl=en

 

 

You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?

 

• Set a theme for each ad group and choose related keywords
• Keep each keyword to a single word, rather than a phrase
• Include more than 50 keywords in 1 ad group
• Set a theme for each campaign and choose related keywords

 

Explanations:

 

An ad group contains one or more ads which target a shared set of keywords. You set a bid, or price, to be used when an ad group’s keywords trigger an ad to appear. This is called a cost-per-click (CPC) bid. You can also set prices for individual keywords within the ad group. Use ad groups to organize your ads by a common theme, such as the types of products or services you want to advertise.

 

To show more relevant ads to potential customers, group your keywords and ads into ad groups based on your products, services, or other categories.

Read more here: https://support.google.com/adwords/answer/2453981?hl=en