CertificationAnswers

 

Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?

 

 

Put special characters in the ad headline

 

Put the ad headline in all capital letters

 

Include his keywords in the ad text

 

Include his business address in the ad text

 

Explanation:

The keywords you choose are used to show your ads to people. Select high-quality, relevant keywords for your ad campaign to help you reach only the most interested people, who are more likely to become your customers.

 

Keywords in your ad text show your ad’s relevance to what people want. For example, if you’ve included digital cameras as a keyword, your ad headline could be “Buy Digital Cameras.”

Read more here: https://support.google.com/Google Ads/answer/1704392?hl=en

 

 

True or false: Adding an extension to a text ad improves an advertiser’s Quality Score.

 

 

TRUE

 

FALSE

 

Explanation:
Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions. Extensions are important for Ad Rank but it’s not a factor of Quality Score.

 

 

With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?

 

The same as when someone clicks on an ad

 

Flat fee, based on the caller’s phone model

 

Negotiated in advance, with bulk discounts

 

By the minute, based on the length of the call

 

Explanation:

You’re charged as usual for clicks on your ad, as well as for certain interactions that extensions provide. For example, you’re charged for clicking on a download button (app extensions), on a call button (call extensions), on a directions icon (location extensions), and so on.

Read more here: https://support.google.com/Google Ads/answer/2375499?hl=en

 

 

You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?

 

Brand names of your top competitors’ cameras

 

Words from headlines on your website, like “electronics” and “sale on cameras”

 

General phrases related to photography, like “camera lens” and “camera base”

 

Words in your ad text, like model names of digital cameras

 

Explanation:

Select more specific keywords that directly relate to your ad’s theme if you want to target customers who may be interested in a particular product. Using more specific keywords would mean that your ad only appears for terms that apply to your business. But keep in mind that if the keywords are too specific, you might not be able to reach as many people as you’d like.

 

 

 

AdWords Editor lets users do all of these things except:

 

 

simultaneously make edits to multiple accounts online

 

keep working while offline

 

view statistics for all campaigns

 

export and import files

 

 

Explanations:

Any advertiser with any size account can use AdWords Editor, but it’s especially useful for accounts with multiple campaigns and long lists of keywords or ads. For example, you can: Use bulk editing tools to make multiple changes quickly, Export and import files to share proposals or make changes to an account, View statistics for all campaigns or a subset of campaigns, Manage, edit, and view multiple accounts at the same time, Search and replace text across ad groups or campaigns, Copy or move items between ad groups and campaigns, Undo and redo multiple changes while editing your campaigns, Make changes in draft before uploading them to your account. Keep working even when you’re offline.

 

you can: Use bulk editing tools to make multiple changes quickly, Export and import files to share proposals or make changes to an account, View statistics for all campaigns or a subset of campaigns, Manage, edit, and view multiple accounts at the same time, Search and replace text across ad groups or campaigns, Copy or move items between ad groups and campaigns, Undo and redo multiple changes while editing your campaigns, Make changes in draft before uploading them to your account and Keep working even when you’re offline.

Read more here: https://support.google.com/adwords/answer/2484521?hl=en

 

 

 

To optimize a client’s campaign to get the most out of her mobile advertising, you can:

 

 

set shorter conversion windows to capture users who convert after researching on multiple devices

 

set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data

 

edit the campaign’s ad text to include information about how customers can purchase her product on their computers

 

use the maximize clicks flexible bidding strategy to increase the number of clicks her ads get from users viewing her ads on mobile devices

 

Explanations:

To alter your bids when your ads appear on desktops, tablets, and mobile devices, you can specify a desktop, tablet, or mobile bid adjustment at the campaign level or at the ad group level. If you set a device bid adjustment at the campaign level and at the ad group level in a single campaign, the ad group device bid adjustment is used when determining your bid. However, if the campaign device bid adjustment is -100%, then the ad group device bid adjustment isn’t used.

 

Just as with desktop AdWords campaigns, mobile campaigns use bidding and targeting to determine where and when your ad shows up.  Sometimes a click is worth more to you if it comes from a mobile device, at a certain time of the day or from specific locations. By setting bid adjustments, you can increase or decrease your bids to gain more control over when and where your ad is shown.

Read more here: https://support.google.com/partners/answer/6209121?hl=en-GB