CertificationAnswers

 

You want to use Google Ads to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?

 

• Search Network with Display opt-in
• Display Network
• Universal App
• Search Network

 

Explanations:

“Searching on Google” points to Search Network. “surfing pet-supply website” points to Display Network. The “Search Network with Display Select” campaign type helps you reach people as they use Google search or visit sites across the web.

 

Your ads can appear when people search for terms on Google search and search partner sites that match your keywords. They can also appear on relevant pages across the web on the Google Display Network. However, your ads are shown selectively on the Display Network and bidding is automated, helping you reach people who are most likely to be interested in the products and services you’re advertising.

Read more here: https://support.google.com/adwords/answer/3437721?hl=en

 

 

Which is a best practice for optimizing a landing page for Google Ads?

 

 

• Easy-to-navigate content

 

• Several links to related websites

 

• The same programming language across the whole site

 

• Prominent headlines in several font styles and sizes

 

Explanations:

 

Landing page experience is AdWords’ measure of how well your website gives people who click your ads exactly what they’re looking for–quickly and effortlessly. Your landing page is the URL people arrive at after they click your ad, and the experience you offer affects your Ad Rank and therefore your CPC and position in the ad auction. Your ads may show less often (or not at all) if they point to websites that offer a poor user experience. Easy-to-navigate content is important factor which improves user experience.

 

Organize and design your page well, so people don’t have to hunt around for information. Make it quick and easy for people to order the product mentioned in your ad. Don’t annoy customers with pop-ups or other features that interfere with their navigation of your site. Help customers quickly find what they’re looking for by prioritizing the content that’s visible above-the-fold.

Read more here: https://support.google.com/adwords/answer/2404197

 

 

If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?

 

A)  Up to US$20

 

B)  Up to US$24

 

C)  Up to US$21

 

D)  Up to US$30

 

Explanation:

 

When your ads are shown more often, your total daily cost might be up to 20% more than your average daily budget. However, you won’t be charged more than your average daily budget multiplied by the average number of days in a month (30.4).

Read more here: https://support.google.com/Google Ads/answer/2375423?hl=en

 

 

 

 

Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it’s improving her campaign performance?

 

Install a new conversion tracking code

 

Monitor overall changes in clicks received

 

Compare average CPA and conversion rate before and after using target CPA bidding

 

Enable and disable target CPA bidding every other day to observe differences

 

Explation:

Google AdWords let”s you monitor and analyze data in multiple ways. One of the most simple ways is to monitor your results before and after change you made. Note: you should have enough historical data to do that.

Read more: https://support.google.com/adwords/answer/6336021

 

 

Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?

 

 

Use the “Countdown” function

 

Note the sale end date in the text

 

Insert the AdWords clock icon in each ad

 

use the “Sale duration” function

 

Explanation:

 

Ad customizers adapt your text ads to what someone is searching for, which device she’s using, where he’s located, or even the date, time of day, or day of the week. They can insert a price, the time left before a sale ends, and any other text that you define. Countdown function is one of possible solutions

 

 

Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?

 

 

It’s obvious on the landing page that she’s selling greeting cards

 

Some of her keywords are on the landing page

 

The landing page shows popular cards, with easy navigation to specific categories like birthday, anniversary, congratulations, and get well

 

When people click the ad, they’re taken to the get-well category

 

Explanations:

A measure that AdWords uses to estimate how relevant and useful your website’s landing page will be to people who click your ad. Landing pages with higher ratings are usually well organized and have text that relates to a person’s search terms.