CertificationAnswers

When does the Analytics tracking code send a pageview hit to Google Analytics?

August 25, 2018 By CertificationAnswers

When does the Analytics tracking code send a pageview hit to Google Analytics?

Every time a user loads a webpage with embedded tracking code
Every time a user adds an item to an online shopping cart
Every time a user clicks a video on a website
Every time a user searches on a website

Explanation:

A pageview is defined as a view of a page on your site that is being tracked by the Analytics tracking code. If a user clicks reload after reaching the page, this is counted as an additional pageview. If a user navigates to a different page and then returns to the original page, a second pageview is recorded as well.

A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.

August 25, 2018 By CertificationAnswers

A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.

True
False

Explanation:

When you create a Custom Channel Grouping at the user level or create a new Channel Grouping in a view, you:

Can immediately select it in reports.
Can apply it retroactively and see historical data classified by your new channel definitions.
Change how reports display your data, without changing the data itself.

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

August 25, 2018 By CertificationAnswers

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

Assisted conversion
Primary conversion
Last-click attribution
Second-to-last-click attribution

Explanation:

Assist interaction is any interaction that is on the conversion path but is not the last interaction. If a channel appears anywhere—except as the final interaction—on a conversion path, it is considered an assist for that conversion. The higher these numbers, the more important the assist role of the channel.

What report identifies browsers that may have had problems with a website?

August 25, 2018 By CertificationAnswers

What report identifies browsers that may have had problems with a website?

The Active Users report
The Browser & OS report
The Source/Medium report
The New vs Returning report

Explanation:

If conversion rates are lower than average for particular browsers or platforms, browse the site with those browsers and platforms. Pay particularly close attention to landing pages, checkout forms and any pages that users must navigate in order to convert. Correct any usability issues you find with these pages.

Why should you link your client’s Google Ads account to Search Console?

August 25, 2018 By CertificationAnswers

Why should you link your client’s Google Ads account to Search Console?

See how your ads performed when triggered by actual searches
See how often your ads rank higher in search results than those of other advertisers
See if people reach your client’s website via ads or organic search results
See which campaigns have the biggest changes in clicks, costs, and conversions

Explanation:

You know that you can use AdWords reporting tools to see how often your ads are showing to potential customers, and which keywords are triggering those impressions. With the paid & organic report, you can also see how often pages from your website are showing in Google’s free organic search results, and which search terms triggered those results to show on the search results page.

You want to generate leads with your Google ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

August 25, 2018 By CertificationAnswers

You want to generate leads with your Google ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

How much you’ve spent on the campaign compared to the value of leads generated
You can’t calculate return on investment for campaigns that are focused on online leads
The percentage of budget spent compared to how many forms were completed
The number of clicks your ad received divided by the number of times it showed

Explanation:

How much profit you’ve made from your ads compared to how much you’ve spent on those ads. Return on investment (known as ROI) measures the ratio of your profits to your advertising costs.