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What is lead nurturing?

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What is lead nurturing?

 

The process of sending individual emails to get them to purchase your product or service.

The process of calling qualified prospects and engaging them with a consultative sales process.
The process of building relationships with prospects with the goal of earning their business when they’re ready.
The process of placing the right call-to-action in the right email and sending it to the right person.

 

Explanation:

 

Source

 

https://www.youtube.com/watch?v=dq8XUK3Svf8

 

Fill in the blank: When using A/B testing for email, it’s important to _______.

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Fill in the blank: When using A/B testing for email, it’s important to _______.

 

never conduct an A/B test on more than 50 people, since your hypothesis might be wrong

test more than one thing to take advantage of the experiment

remember that A/B testing is only useful for larger organizations and isn’t useful until your company reaches a certain scale
test only one thing at a time so you can isolate the significant variable

 

 

Explanation:

 

Source

 

https://www.youtube.com/watch?v=bsxBXF_PROQ

 

Your boss asks you to do some reporting on your email performance from last quarter. Which email metric can you ignore?

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Your boss asks you to do some reporting on your email performance from last quarter. Which email metric can you ignore?

 

Open rate

 

Bounce rate

 

Click rate

 

Industry average

 

Explanation:

Base on the scenario, the email metric that you can ignore after your boss asked you to do some reporting in your email performance last quarter is the industry average. The industry average are used in means of having to create components financially when it comes to business plan.

 

https://www.youtube.com/watch?v=upVZnvNjhKQ

 

At the start of the year, your company has 5,000 leads. Over the course of the year, you generate another 1,000 leads. True or false: you now have 6,000 leads in your database that you can email.

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At the start of the year, your company has 5,000 leads. Over the course of the year, you generate another 1,000 leads. True or false: you now have 6,000 leads in your database that you can email.

 

False: You cannot use email marketing to close leads into customers.

True: Purchased lists will allow a business to continuously add leads to their funnel with no adverse effects

False: The average email list decays about 25% a year.

True: An effective email marketing strategy is self-sustaining and will always help to generate new business

 

Explanation:

 

Source

 

https://www.youtube.com/watch?v=6oOoQKoetbY

 

 

 

Fill in the blank: A ______ is an email that has been returned to the sender because the email address is invalid.

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Fill in the blank: A ______ is an email that has been returned to the sender because the email address is invalid.

 

Soft bounce

Hard bounce

 

Explanation:

 

Hard bounces are bounces that indicate that the contact is ineligible to receive emails. HubSpot will automatically not send to these contacts in the future and they will appear in the Not Sent section of the post-send performance screen. HubSpot will automatically not send to contacts if they:

  • unsubscribe from all emails or the specific email type that was sent to them.
  • mark a previous email as spam.
  • permanently hard bounce from a previous email.

There are several categories that a bounce can fall in to, and HubSpot uses the wording in the server response, also known as the bounce message, to determine the reason for the bounce.

 

Source

 

https://www.youtube.com/watch?v=5gS-rDH2ZRI