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Fill in the blank: The subject line of your email should ____.

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Fill in the blank: The subject line of your email should ____.

 

be five words or less. Studies have shown subject lines over this number are not effective.

never reveal the full value of the email.

depend on the offer, industry, audience and device.

not contain personalization.

 

https://www.youtube.com/watch?v=qPRCXK8lJoY

 

 

Which of these is NOT a best practice when optimizing your emails for mobile?

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Which of these is NOT a best practice when optimizing your emails for mobile?

 

Make your content comprehensive. Since people carry their phones with them everywhere, a captive audience is more willing to read a longer email.

 

Use clear and concise messaging. People are more likely to scan emails, regardless of what device they are using.

 

Use a responsive template. That way your email will conform to the device your reader is using.

 

Bigger is better. When it comes to text, images, and calls-to-action, be aware that people will be reading your email on smaller screens.

 

https://www.youtube.com/watch?v=UI0xhxU1Itk

 

Does this example follow best practices for thank you pages? “Thank you. We will send an email to you soon!”

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Does this example follow best practices for thank you pages? “Thank you. We will send an email to you soon!”

 

Yes. The message is concise.

No. The title of the offer is not in the message.

Yes. It explains that the next step for the lead is that they’ll receive an email.

No. It’s not clear when the lead will hear back.

 

https://www.youtube.com/watch?v=iLqiJqVMFkA