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You would like to increase the number of clicks on your current CTA. What is the suggested approach to making changes to a CTA?

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You would like to increase the number of clicks on your current CTA. What is the suggested approach to making changes to a CTA?

 

Give it a totally new look

Test multiple things at once to maximize the value of your experiment

Change one element at a time

Don’t change the CTA – change the page that it’s on

 

https://www.youtube.com/watch?v=moB8fumPb_k

 

When measuring the impact of your content marketing efforts, two key areas on which it’s useful to track your progress are:

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When measuring the impact of your content marketing efforts, two key areas on which it’s useful to track your progress are:

 

content amplification and conversion

Google Analytics and share of voice

UTM parameters and SEO

positive and negative sentiment

 

https://www.youtube.com/watch?v=MINy8N-Verk

 

Twitter’s ____________ provide an opportunity to use customer data such as emails and Twitter handles to target specific users when using Ads

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Twitter’s ____________ provide an opportunity to use customer data such as emails and Twitter handles to target specific users when using Ads

 

A) Audience Insights

B) Tailored Audiences

C) Twitter Analytics

D) Twitter Data

E) none of the Above

 

https://www.youtube.com/watch?v=VP_f8m4E518

 

When creating an ad based on a previous piece of content you’ve shared, it’s usually best to use a post with ___________.

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When creating an ad based on a previous piece of content you’ve shared, it’s usually best to use a post with ___________.

 

visuals, text, and low organic engagement

high organic engagement

native Facebook video

YouTube Annotations

 

https://www.youtube.com/watch?v=MP7cx8rbx_Q