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Fill in the blank: A call-to-action (CTA) is a button that promotes an offer and links to a(n) ______.

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Fill in the blank: A call-to-action (CTA) is a button that promotes an offer and links to a(n) ______.

 

Thank you page

Website page

Email

Landing page

 

Explanation:

 

Calls-to-action (CTAs) are one of the most critical inbound marketing tools. Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on a landing page. This could mean anything from registering for an event, downloading content and converting into leads, or encouraging prospects to move further down your marketing funnel toward sales-readiness.

But not all calls-to-action are effective at converting your visitors. And because we’ve worked with so many marketers over the years, we’ve seen our fair share of lackluster and underperforming CTAs in our day. So to help you get a handle on some of the most critical CTA best practices, this post — and the accompanying SlideShare — will uncover the good, the bad, and the ugly of calls-to-action, so you can learn what works (and what doesn’t) with CTAs.

 

Source

 

https://www.youtube.com/watch?v=4oi5khyZ3_8

 

You’ve started a new business and along with that a new Facebook page for your brand. You’re sharing your new blog posts to Facebook about 2-3 times per month. You find that your account doesn’t have much audience engagement and you’re not seeing the results you were expecting. Rather than spend time on Facebook, you decide to spend your time on another social channel, like Twitter. Is this the right approach?

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You’ve started a new business and along with that a new Facebook page for your brand. You’re sharing your new blog posts to Facebook about 2-3 times per month. You find that your account doesn’t have much audience engagement and you’re not seeing the results you were expecting. Rather than spend time on Facebook, you decide to spend your time on another social channel, like Twitter. Is this the right approach?

 

Yes. If your audience reach and engagement goals aren’t met, it means that you’re spending time on a social media channel that isn’t where your buyer personas are spending time.

Yes. Twitter is a better social media channel for sharing blog posts. Facebook is better for more visual content.

No. You should first try publishing on a more frequent and consistent basis, rather than 2-3 times per month. Regularly sharing content and updates can help with engagement and gives you an active presence.

No. Engagement is not a metric that you should be using to determine the ROI of a social media channel. You should be using audience growth instead.

 

https://www.youtube.com/watch?v=mHE6LpHU3tM

 

True or false? You should vary the time that you share content on your social media channels. That way you can discover the times your audience is most active and continue to share content during those times.

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True or false? You should vary the time that you share content on your social media channels. That way you can discover the times your audience is most active and continue to share content during those times.

 

True

False

 

Explanation:

Source

 

https://www.youtube.com/watch?v=XojBlfbFgKk

 

An example of an “earned” strategy within a social media strategy document could be:

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An example of an “earned” strategy within a social media strategy document could be:

 

securing endorsements by influencers

generating positive conversations around your products or services

sparking word of mouth recommendations from previous customers

all of the above

none of the above

 

https://www.youtube.com/watch?v=lOMqG5ks0bY