CertificationAnswers

 

When targeting Twitter ads at specific usernames, it’s best to include between _______ separate Twitter handles to build a large enough audience.

 

A) 50 – 75

B) 10 – 25

C) 3 – 4

D) The Tailored Audience feature automatically sets this number

 

https://www.youtube.com/watch?v=K7awTDUrjk4

 

 

Before launching a paid social advertising campaign it’s best to have:

 

A) multiple business objectives, a large audience, multiple ad variations

 

B) clear business objectives, a well defined target audience, multiple ad variations

 

C) a very niche audience, an idea of what you want the campaign to achieve, and one high quality ad

 

D) at least three marketing objectives that need to be supported in order to take advantage of volume pricing

 

 

When posting on your social networks, it’s important to _____________.

 

A) use exactly the same wording to maintain consistency of voice

 

B) tailor messages to the unique strengths of each platform, where possible

 

C) post a message on all platforms at the same time to make gathering metrics more accurate

 

D) none of the above

 

 

Tracking your ‘share of voice’ involves measuring:

 

A) the size of your following and its rate of growth over time

B) the number of community members who have been brought on in a formal brand advocate role, and the amount of user generated content you’ve been able to source from your community

C) the number of interactions that take place on social media that can be attributed to you versus your competitors

D) the amount of check ins that are made at your location through Facebook and Foursquare

 

https://www.youtube.com/watch?v=Ef3WQ4DNUrQ

 

 

With ____________bidding on Facebook, you’re charged each time someone takes an action on your ad, such as clicking through to visit your website.

 

A) CPM (Cost per impression)

B) oCPC (Optimized Cost per Click)

C) CPC (Cost per Click)

D) CPA (Cost per Action)

 

https://www.youtube.com/watch?v=6BOcJToohnE

 

 

You can target your Facebook ad set at _____________ sourced from a list of customer emails or IDs, a list of visitors to your website or users of your app.

 

a competing company

a custom audience

Twitter users also on Facebook

Instagram users

 

https://www.youtube.com/watch?v=gJMEgLdGQ2Q