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CertificationAnswers

When creating paid social advertisements, it’s a best practice to lead visitors to a website or landing page that’s optimized for:

May 23, 2017 By CertificationAnswers

 

When creating paid social advertisements, it’s a best practice to lead visitors to a website or landing page that’s optimized for:

 

A) dynamic text environment

B) video content

C) mobile viewing

D) opening PDFs

 

https://www.youtube.com/watch?v=y_FS73Rwz-A

 

Filed Under: Hootsuite Social Marketing Certification Exam Answers

To foster a discussion on a question in LinkedIn groups, you should:

May 23, 2017 By CertificationAnswers

 

To foster a discussion on a question in LinkedIn groups, you should:

 

crosspost every question to your personal LinkedIn feed

invite your personal LinkedIn connections outside the group to contribute

tag group members who may have relevant information to share in the comments on the post

delete all question to which you don’t have the answers

 

https://www.youtube.com/watch?v=QFXVCm2wv0w

 

Filed Under: Hootsuite Social Marketing Certification Exam Answers

If you encounter a question on social media channels to which you don’t have an answer, what is the best way to respond?

May 23, 2017 By CertificationAnswers

 

If you encounter a question on social media channels to which you don’t have an answer, what is the best way to respond?

 

  • A) confidently – it’s best to take your best guess at an answer, and convey it with confidence

 

  • B) dismissively – if you don’t know the answer to a question, it’s likely not an important concern

 

  • C) vaguely – it’s best to avoid admitting to customers that you don’t know the answer

 

  • D) honestly – explain you don’t have an answer, but that you’ll get back to them with it

 

Filed Under: Hootsuite Social Marketing Certification Exam Answers

Due to the 140 character limit of Instagram captions, it’s important to be concise with every post.

May 23, 2017 By CertificationAnswers

 

Due to the 140 character limit of Instagram captions, it’s important to be concise with every post.

 

TRUE

 

FALSE

 

True, but you can make captions longer by adding multiple comments under each photo

 

Instagram’s character limit is longer than 140

 

 

Filed Under: Hootsuite Social Marketing Certification Exam Answers

______________with an interested audience over long periods of time can lead to you being seen as a trusted advisor.

May 23, 2017 By CertificationAnswers

 

______________with an interested audience over long periods of time can lead to you being seen as a trusted advisor.

 

A) Highly targeted social advertising

B) Lighthearted, humorous conversations

C) Sharing company news and information about products and services

D) Sharing useful, relevant content

 

https://www.youtube.com/watch?v=s8A8EJ3b06Y

 

Filed Under: Hootsuite Social Marketing Certification Exam Answers

If you’re an online retailer and your social media goal is to increase newsletter sign ups from social channels, a related KPI could be:

May 23, 2017 By CertificationAnswers

 

If you’re an online retailer and your social media goal is to increase newsletter sign ups from social channels, a related KPI could be:

 

A) a memorable phrase that highlights the value prop of the newsletter

B) the number of unique visitors to your website last year

C) a 30% overall increase in sign ups within three months

D) the number of clicks on the URLs embedded within the newsletter

 

https://www.youtube.com/watch?v=cAXdljrujb4

 

 

Filed Under: Hootsuite Social Marketing Certification Exam Answers

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        • Measure your customer-centric
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