CertificationAnswers

 

An organization’s overall social media strategy should be reviewed and revised:

 

A) once a month

B) as business goals and priorities shift

C) twice a year

D) on a week by week basis

 

https://www.youtube.com/watch?v=YVfElDDu7ok

 

 

To ensure the social media goals you’re setting in your social media strategy are attainable and realistic:

 

A) begin planning requests for new-hires when the workload increases

B) consider the goal in an historical context and evaluate your resources

C) proactively manage the expectations of company business leaders downward

D) set goals conservatively to increase probability they’ll be achieved

 

https://www.youtube.com/watch?v=jvX8iA-HtBE

 

 

It’s important to develop key messages for your businesses to share so that:

 

A) you and your employees can keep in mind what you want to emphasize in social media interactions

B) you have canned, pre-approved messages to share on social media in the case of emergencies

C) brand voice/persona can develop organically out of audience engagement with those key message

D) senior executives can more accurately define business objectives

 

https://www.youtube.com/watch?v=tGNKCzdPhhg

 

 

A company’s social media strategy document should be ___________ a company’s larger business strategy.

 

independent of

aligned with and guided by

the foundation for

all of the above

 

https://www.youtube.com/watch?v=_Ew_5CqzFHw

 

 

Under Facebook’s Page settings, you can control whether the public can:

 

• tag your photos

 

• post to your page

 

• reach out to you via private message

 

• all of the above

 

• a and c only

 

 

To take full advantage of your Twitter Media Gallery, ensure that you’ve uploaded a minimum of:

 

A) 2 Twitter Cards

 

B) 8 videos and 3 photos

 

C) 6 photos or videos

 

D) 1 Tweet Button to each of your web properties