CertificationAnswers

What is an attribution model in Google Analytics?

 

 

the set of rules that determine which AdWords ads are credited with a conversion

the set of rules for assigning sessions to new vs returning users

 

the set of rules that determine how credit for sales and conversions

is assigned to touchpoints in conversion paths

the set of rules for assigning specific interest categories

 

What is an attribution model in Google Analytics

 

Explanation:

 

An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. For example, the Last Interaction model in Analytics assigns 100% credit to the final touchpoints (i.e., clicks) that immediately precede sales or conversions. In contrast, the First Interaction model assigns 100% credit to touchpoints that initiate conversion paths.

Read more here: https://support.google.com/analytics/answer/1662518?hl=en

 

https://www.youtube.com/watch?v=FDYZnteGw3M

 

What is the main purpose of the Mutli-Channel funnel report?

 

To show which goals are bringing in the most revenue 

To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site

To analyze the funnel steps for multiple goals

To see which channels resulted in the highest number of pageviews

 

What is the main purpose of the Mutli-Channel funnel report

 

Explanation:

 

In Analytics, conversions and Ecommerce transactions are credited to the last campaign, search, or ad that referred the user when he or she converted. But what role did prior website referrals, searches, and ads play in that conversion? How much time passed between the user’s initial interest and his or her purchase?

The Multi-Channel Funnels reports answer these questions and others by showing how your marketing channels (i.e., sources of traffic to your website) work together to create sales and conversions.

For example, many people may purchase on your site after searching for your brand on Google. However, they may have been introduced to your brand via a blog or while searching for specific products and services. The Multi-Channel Funnels reports show how previous referrals and searches contributed to your sales.

Source

 

https://www.youtube.com/watch?v=sb-0pUn9Hos

 

True or False: When a new view is created, it will show the historical data from the first view you created for the property

 

 

True: Any new view will include all historical website data.

False: Views will report data from the day they are created.

 

When a new view is created, it will show the historical data from the first view you created for the property

 

Explanation:

 

It’s not possible in GA to see historical data in a new view.
Your best bet for this is to use a segment on your raw view and/or create a new view (or two) with data populating from today so that you have something to work with in the future.

 

Source

 

https://www.youtube.com/watch?v=wByRLvGapag

 

You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?

 

Annotations

Intelligence Events

Real-Time

Secondary Dimensions

Advanced Segments

 

You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert

 

Explanation:

 

Being picky about the custom alerts you create will help you focus on the fluctuations in your traffic and website activity that deserve the most attention. It will also help you keep your inbox clean (who wants to get a bunch of emails about alerts they won’t actually act on?).

So remember: When creating your custom alerts think about which fluctuations are most relevant to your business goals and KPIs as well as which alerts will help you work smarter, not harder.

Now we’d like to hear from you: Which Intelligence Alerts are essential to your analytics strategy? Has an alert ever tipped you off to something big for your business? Let us know in the comments below.

 

Source

 

https://www.youtube.com/watch?v=UBgXjHgvAus

 

When you create a new Channel Grouping in a view, you can

 

 

immediately select it in the Acquisition Overview and Channel reports

apply it retroactively and see historical data classified by our new channel definitions

change how reports display your data, without changing the data itself

A and C only

 

A,B, and C

 

 

 

When you create a new Channel Grouping in a view, you can

 

Explanation:

 

Channel Groupings are rule-based groupings of your traffic sources. Throughout Analytics reports, you can see your data organized according to the Default Channel Grouping, a grouping of the most common sources of traffic, like Paid Search and Direct. This allows you to quickly check the performance of each of your traffic channels.

 

Source

 

https://www.youtube.com/watch?v=qixuTyhLiwE

 

Why would it be useful to assign a value to your goal in Google Analytics?

 

Assigning a goal value allows you to track revenue from your conversions.

Assigning a goal value allows you to compare goal conversions and measure changes and improvements to your site.

Assigning a goal value allows you to use the Funnel Visualization report to analyze the conversion funnel on your website.

 

Why would it be useful to assign a value to your goal in Google Analytics

 

Explanation:

 

Wouldn’t you like to know how much money you make from organic search? Or your marketing campaigns? Google Analytics Goals do a great job at telling you where customers came from but they don’t immediately tell you how much money you actually made.

Google Analytics has one little setting that will calculate all of this for you. You’ll be able to break down your revenue by campaign, keyword, or referral. You’ll even have the per visit value of every traffic source. That sounds like some delicious data if you ask me.

It’s called goal values. Google Analytics allows us to define goal values for each of our goals and populates our reports with data on where our revenue is coming from.

 

Source

 

https://www.youtube.com/watch?v=FAFyszFGDTQ