CertificationAnswers

 

What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?

 

Real Time reporting

Segmentation

View filters

Multi-channel funnels

 

 

What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website

 

Explanations:

 

The New vs Returning report in Google Analytics, found under Audience > Behavior, is a great place to understand how people who have been to your site before behave differently to those who are new to the site. However, there are also some important things to know about this report before basing too much on it.

 

Source

 

Segments let you isolate and analyze those subsets of data so you can examine and respond to the component trends in your business.

Read more here: https://support.google.com/analytics/answer/3123951?hl=en

 

 

https://www.youtube.com/watch?v=lMa2yIFgTLo

 

Which of the following is an advantage of implementing Google Tag Manager?

 

You can add Google Analytics tags to your site without editing site code.

You can add AdWords tags to your site without editing site code.

You can add non-Google tags to your site without editing site code.

You can change configuration values in your mobile app without rebuilding a new binary.

All of these answers are correct.

 

Which of the following is an advantage of implementing Google Tag Manager

 

Explanations:

 

You should always start with a measurement plan that details the data you want to collect. This will help you report the performance of your business objectives and key performance indicators (KPIs) to your stakeholders. If you’re new to measurement planning, check out Analytics Academy for tips on how to create a solid measurement plan.

Once you’ve defined a measurement plan, you’ll need to create a container and place the GTM container code on your website
Source

 

You can read more here: https://support.google.com/analytics/topic/6163649?hl=en

 

https://www.youtube.com/watch?v=aSD8rnSaznY

 

Google Analytics can identify that two sessions are from the same user if

 

the sessions happen in the same browser on the same device

the sessions happen on the same day

the sessions happen in the same browser

the sessions occur within 30 minutes of each other

 

 

Google Analytics can identify that two sessions are from the same user if

 

Explanation:

 

The concept of a session in Analytics is important to understand because many features, reports, and metrics depend on how Analytics calculates sessions.

 

Source

 

https://www.youtube.com/watch?v=lFdCipHYV8g

 

The Solutions Gallery allows you to import or share which of the following reporting tools or assets?

 

Goals

Segments

Custom reports

B & C only

A, B, and C

 

 

The Solutions Gallery allows you to import or share which of the following reporting tools or assets

 

Explanation:

 

The Solutions Gallery lets you share and import custom reporting tools and assets, like dashboards and segments, into your Analytics accounts.

Only configuration data is shared through the Solutions Gallery. When you create and share an asset, your personal information and Analytics data stays private in your account. And when you import an asset from the Solutions Gallery, only the template is imported into your account. For example, if you import a Custom Report, you can use that report to analyze the data in your Analytics account, not the data from the person that created the report.

 

Source

 

https://www.youtube.com/watch?v=rQCPZD_Dmjw

 

Which report would give you insight into how many Display conversions were assisted by Search paid traffic?

 

Ecommerce reports

Multi channel funnels reports

Interests report

Goals reports

Campaigns reports

 

 

Which report would give you insight into how many Display conversions were assisted by Search paid traffic

 

Explanation:

 

In Analytics, conversions and Ecommerce transactions are credited to the last campaign, search, or ad that referred the user when he or she converted. But what role did prior website referrals, searches, and ads play in that conversion? How much time passed between the user’s initial interest and his or her purchase?

The Multi-Channel Funnels reports answer these questions and others by showing how your marketing channels (i.e., sources of traffic to your website) work together to create sales and conversions.

For example, many people may purchase on your site after searching for your brand on Google. However, they may have been introduced to your brand via a blog or while searching for specific products and services. The Multi-Channel Funnels reports show how previous referrals and searches contributed to your sales.

 

Source

 

https://www.youtube.com/watch?v=72tRVFrkpM8

 

Auto-tagging is a feature that is used with which type of traffic?

 

Any search engine traffic that is not from Google

AdWords Campaign traffic

Website referrals

Social media referrals

Auto-tagging is a feature that is used with which type of traffic

 

Explanation:

 

In order for Analytics to display details about your AdWords keywords and costs, you must do one of the following:

• Enable auto-tagging. This is the recommended approach and ensures that you get the most detailed AdWords data.
• Manually tag all your keyword final URLs with tracking variables. You should only do this in the special cases outlined below.

We strongly recommend that you use auto-tagging.

 

Source

 

https://www.youtube.com/watch?v=au2F7LZWDYI