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In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

Assisted Conversion Value

Conversion Rate

First Interaction (Click) Conversions

none of these metrics

In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search

Explanations:

In Analytics, conversions and Ecommerce transactions are credited to the last campaign, search, or ad that referred the user when he or she converted. But what role did prior website referrals, searches, and ads play in that conversion? How much time passed between the user’s initial interest and his or her purchase?

The Multi-Channel Funnels reports answer these questions and others by showing how your marketing channels (i.e., sources of traffic to your website) work together to create sales and conversions.

For example, many people may purchase on your site after searching for your brand on Google. However, they may have been introduced to your brand via a blog or while searching for specific products and services. The Multi-Channel Funnels reports show how previous referrals and searches contributed to your sales.
Source

The number (and monetary value) of sales and conversions the channel initiated. This is the first interaction on a conversion path. The higher these numbers, the more important the channel’s role in initiating new sales and conversions.

Read more here: https://support.google.com/analytics/answer/1191204?hl=en

https://www.youtube.com/watch?v=pMTOUPCWA0I

Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics?

Custom dimensions

Goal tracking

Data import

Custom channel groupings

Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics

Explanation:

Data Import lets you upload data from external sources and combine it with data you collect via Analytics. You can then use Analytics to organize and analyze all of your data in ways that better reflect your business.

Source

https://www.youtube.com/watch?v=dTZ040knUHQ

When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:

You are possibly targeting the wrong audience who is not as interested in your product

The navigation between the second and third steps of the purchase process could be improved

You should consider directing traffic through a different entrance point of your goal

all of the above

When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that

Explanation:

A flow visualization is a graphic that a traces a route or a path, like a trail through a forest. Unlike a map, which displays possible and known routes, a flow visualization reveals the actual path as it was traveled step by step, including any detours or backtracking that happened along the way.

Flow reports in Analytics illustrate the paths users take through your content, including special elements you track using Goals and Events. In a single graphic, you can see how users enter, engage, and exit your content. You can also use these reports to troubleshoot your content by finding any unexpected place users exit or loop back.

Source

https://www.youtube.com/watch?v=vESi_bp_FLM

Which Analytics API allows you to access your Google Analytics account configuration data?

Core Reporting API

Embed API

Management API

You cannot access this data with an API

Which Analytics API allows you to access your Google Analytics account configuration data

Explanation:

The Analytics Management API allows for programmatic access to the Google Analytics configuration data. You can build applications to more efficiently manage large or complex Analytics accounts. Large companies with many properties can automate account setup. Even if you are building a reporting application the Management API provides you tools to navigate your account.

Source

https://www.youtube.com/watch?v=7xQFy_fuBOw

Related keyword:

which analytics api allows you to access

Why can AdWords clicks differ from Analytics sessions in your reports?

some visitors may have javascript disabled

some visitors may be blocking cookies

clicks and sessions are different metrics

all of the above

Why can AdWords clicks differ from Analytics sessions in your reports

Explanation:

The Analytics AdWords reports import data directly from the AdWords system. The data in AdWords and Analytics is usually consistent, however, there are circumstances in which the data can differ:

• Comparing long date ranges may include periods during which your accounts were not linked.
• Linking multiple AdWords accounts to the same Analytics view complicates the information in your reports.
• Filters may remove some of the data from your Analytics reports. Check that there are no filters editing your campaign destination URLs.
• AdWords data is imported into Analytics at the time you view your report, so data is current as of the most recent hour.

Use the check list provided here to verify your configuration. See the rest of the article for further discussion of why data differences can occur.

Source

https://www.youtube.com/watch?v=SAjfxGmiERA

When should you use manual tagging?

You should use manual tagging in order to track all of your advertising campaigns, like AdWords or Facebook.

You should use manual tagging for any non-AdWords custom campaign.

You should use manual tagging to track only AdWords campaigns.

When should you use manual tagging

Explanation:

Using auto-tagging exclusively provides several benefits over manual tagging. It:

• Saves you the work of manually tagging every final URL.
• Eliminates the errors you can introduce when you attempt to manually tag each URL. For example, utm_source=Google is different from utm_source=google.
• Allows you to import Analytics goals and transactions into AdWords Conversion Tracking.
• Offers more detailed Analytics reporting (see below).

Source

https://www.youtube.com/watch?v=GXTHDKGPFFQ