CertificationAnswers

 

For advertisers bidding on a maximum CPC basis, Quality Score on the Display Network is evaluated on the:

 

clickthrough rate (CTR) of all keywords across the account and relevance of the ad text and keywords to the advertiser’s landing page

 

click-through rate (CTR) of the ad and relevance of the ad text and keywords to the publisher’s site

 

Quality Score of all campaigns and regional targeting settings

 

Quality Score of keywords across all campaigns and all ad groups

 

Explanation:
Just like the Search Network, Quality Score is calculated for Display Network as well. But Display network is totally different animal. Google measures the relevance between ad text and keywords to the publisher’s site, not landing page.

 

https://www.youtube.com/watch?v=u-IpIFuQZZA

 

What’s a best practice for building ads with Ad gallery?

 

• Create a text-heavy ad
• Add a visible display URL
• Use multiple small images
• Use the same template for all ads

 

What’s a best practice for building ads with Ad gallery

 

Explanations:

 

Display URLs give people an idea of where they’ll arrive after they click an ad. The landing page that you define with a final URL tends to be more specific. For example, if your display URL is www.example.com, your final URL might be example.com/sweaters.
Source

 

https://www.youtube.com/watch?v=B3iYBK03ttY

 

What’s needed to create a “Display Network” campaign to start promoting an app in other apps and on mobile websites?

 

• The app package name (Android) and/or app ID (iOS) of the promoted app
• The selection of at least two mobile targeting options
• Prior placement of an ad for the app on the Search Network
• The serial number of the promoted app

 

What’s needed to create a Display Network campaign to start promoting an app in other apps and on mobile websites

 

Explanation:

 

If you want to promote an app you will need he app package name (Android) and/or app ID (OS) of the promoted app.

Read more here: https://support.google.com/adwords/editor/answer/6402059?hl=en

 

https://www.youtube.com/watch?v=JtoRuEWl7mU

 

Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:

 

• Internet Protocol (IP) addresses of users who have seen their ad
• countries of residence of people who’ve seen their ad
• site on which people have seen their ad
• frequency at which an ad is shown for a given person

 

Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the

 

Explanation:
The Placements tab shows all of the web pages, apps, and videos where your display ads appeared, regardless of targeting method. You’ll see both managed placements that you selected to show your ads, and automatic placements where your ads were matched automatically based on one or more of your other targeting methods, such as keywords or topics.

 

https://www.youtube.com/watch?v=rcrcwbZD7MM

 

An advertiser who has conversion tracking enabled wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, he should review:

 

• the clickthrough rate (CTR) for each placement
• the Conversions column of the Placements tab reporting table
• the average cost-per-conversion of the campaign
• the Site Search report within Google Analytics

 

Explanations:

 

When taking action on information provided in the report, we recommend you rely on conversion data to guide your decisions. This will help you understand how individual sites are converting for you, which is a more meaningful metric for evaluating performance on the Google Display Network than other metrics, such as click through rate (CTR). You can identify websites that lead to conversion in conversion column.
Source

 

https://www.youtube.com/watch?v=l53UgdvXl8Y

 

 

An advertiser who’s had success with text ads on the Display Network wants to start using rich media ads. Why should she consider using Ad gallery compared with other tools?

 

Ad gallery lets advertisers include as much text as the advertiser thinks is needed

 

Ads built with Ad gallery tend to have lower cost-per-click (CPC) than ads built with other tools

 

Ad gallery’s templates ensure that ads blend into the color scheme of any website

 

Ad gallery lets advertisers easily create and change ad text

 

Explanations:

The Ad gallery, formerly known as the display ad builder, is an ad-creation tool that offers various display ad formats in different categories, such as image ads, dynamic ads, Lightbox ads, and video ads, in any of your campaigns on the Google Display Network. Make sure your ad text and images are balanced within the body of the display ad and within the overall ad size. Check your ad in each available ad size and resize any images as needed.

 

By using the Ad gallery to create Display Network ads, you can help drive higher click-through rates and overall conversion volume on the Google Display Network. Your display ad will appear exclusively in an ad slot, with animations and visual effects that aren’t possible with text. Once your display ads are running, you can easily change their appearance and adjust aspects of your campaign to help improve performance.

Read more here: https://support.google.com/partners/answer/156868?hl=en

 

https://www.youtube.com/watch?v=8fCfil-H5bk