CertificationAnswers

An advertiser creates a display ad with Ad gallery. It doesn’t show properly in all the sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure?

 

• Create new display ads that will work well with the ad sizes that aren’t working properly
• Target placements that accept only ad sizes that show the content properly
• Continue to redesign the ad with the Ad gallery until the content shows properly in all of the selected ad sizes
• Allow all ad sizes to show on all placements

 

An advertiser creates a display ad with Ad gallery. It doesn’t show properly in all the sizes the advertiser wants to use. What should the advertiser do to ensure that it shows in all sizes without limiting exposure

 

Explanation:

 

A question is quite confusing itself, and i don’t see a difference between the 1 and the 4 (correct) answers. Both are correct for me, but for Google its number 4. Moreover question is “ensure that IT shows”, means the same ad we need to optimize, not the new one, right?

 

Some websites don’t show all types of ads, so you might want to create ads of all formats and sizes to reach the most people.

Read more here: https://support.google.com/adwords/answer/2549129?hl=en

 

https://www.youtube.com/watch?v=NR0vMRHY-oA

 

Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network?

 

• Display Planner
• Google Analytics
• Keyword Planner
• Display Campaign Optimizer

Which builds keyword lists that can be used to show your ads on relevant webpages across the Display Network

 

Explanation:

 

Keywords are one of the targeting options on the Display Network. Sometimes your ads may show on placements that seem unrelated to your Display keywords. Depending on your keyword setting, your ads may show to audiences based on their recent browsing history or other factors, rather than the content of the page they’re currently viewing. You can use Display Planner to get themed ad group and keyword ideas that you might not think of when you build your campaigns.

 

Display Planner generates ideas for all the ways you can target the Display Network. Targeting ideas are based on your customers’ interests or your landing page. They include keywords, placements (websites, videos, mobile apps, mobile app categories), topics, interests (affinities, in-market segments), demographics (age, gender), and remarketing.

You can read more here: https://support.google.com/adwords/answer/3056153?hl=en

and here: https://support.google.com/adwords/answer/2453986?hl=en

 

https://www.youtube.com/watch?v=IXtHDF-seFo

 

 

When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:

 

• improve the Quality Score of the ad on all Google properties
• identify the traffic to your website that was generated by AdWords ads
• increase overall impressions for the ad
• set expectations for customers who are in various stages of the buying cycle

 

Explanations:

Clear CTA is especially important in image-based ads, because customers may not know what part of the ad is clickable. In some cases, if your ad really blends in well with a site, they may not even realize that your ad is an ad! Don’t make them guess. People also want to know what they can do if they click your ad: “Learn more” or “Buy now.” Help them figure out what’s in it for them if they click on your ad by letting them know up front.

 

Be explicit about your call to action, whether a button or somewhere else. This is especially important for image-based ads, because customers may not know what part of the ad is clickable. In some cases, if your ad really blends in well on a website, they may not even realise that your ad is an ad! Don’t make them guess.

Read more here: https://support.google.com/partners/answer/1722134?hl=en-GB

 

https://www.youtube.com/watch?v=5_6Bg7hnIf4

 

Which is a best practice for creating an effective ad using the Ad gallery?

 

• Create only one ad size for each distinct image
• Use a color scheme that complements your image and brand
• Choose one template and use it for all ads
• Use the same color for the foreground and background of the ad

 

Which is a best practice for creating an effective ad using the Ad gallery

 

Explanation:

 

Using images of your products, colors that match your brand, and your logo can help people who see your display ads make a more qualified decision about whether to click them. For example, potential customers can interact with your ads, such as scroll between images and tabs, and watch videos.

Read more here: https://support.google.com/adwords/answer/6223297?hl=en

 

https://www.youtube.com/watch?v=H-6PUQ7pD5A

 

 

When creating a display ad, Ad gallery lets you:

 

• extend a Display campaign’s reach to Google search partners
• automatically adjust image content based on campaign performance
• choose from existing design templates
• automatically create a display ad from existing ad text

 

Explanations:

The Ad gallery, formerly known as the display ad builder, is an ad-creation tool that offers various display ad formats in different categories, such as image ads, dynamic ads, Lightbox ads, and video ads, in any of your campaigns on the Google Display Network. Here are some benefits of using the Ad gallery: Differentiated products and services, More effective campaigns, No-cost ad templates, Customizable ad styles, Industry-standard ad templates.

Read more here: https://support.google.com/adwords/answer/1722134?hl=en
Source

 

https://www.youtube.com/watch?v=6hvvCrhWME0

 

If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you’d use:

 

• Ad Preview and Diagnosis
• Keyword Planner
• Display Planner
• Google Analytics

 

If you’re considering a Display Network campaign and want to estimate the reach of different targeting options, you’d use

 

Explanation:

 

Display Planner shows you the potential reach and cost of targeting ideas to help you plan your Display Network campaigns. The forecasts can help you understand how your ad groups could perform and historical costs can guide you to the ideas that are within your budget.

Read more here: https://support.google.com/adwords/answer/3056115

 

https://www.youtube.com/watch?v=3dlRsIKpdgo