CertificationAnswers

 

Display inventory on the Display Network is published by AdSense or:

 

 

The DoubleClick Ad Exchange

 

AdWords

 

Teracent

 

Right Media

 

Explanations:

Display inventory on the Google Display Network can come from one of two sources: AdSense or the DoubleClick Ad Exchange. DoubleClick Ad Exchange is a real-time marketplace partnered with the Google Display Network for buying and selling advertising. It represents another market for advertisers to bid on display advertising across the Internet. When you have a campaign that targets the Display Network, you automatically have access to Ad Exchange publisher sites that comply with AdWords’ guidelines.

 

As long as you’ve targeted the Display Network for your campaign, your ads can appear on Ad Exchange publisher sites, in addition to those available through Google AdSense .

Read more here: https://support.google.com/adwords/answer/2472739?hl=en
Source

 

https://www.youtube.com/watch?v=g3dnI0WdDCk

 

 

Which is a benefit of using display advertising with Google to build brand awareness?

 

• Consistent performance from day-to-day
• Higher clickthrough rates (CTR) than on Google Search
• Expansive network of diverse sites
• Accurate forecasts of clicks and impressions

 

Explanation:

 

The Google Display Network allows to you connect with customers with a variety of ad formats across the digital universe. This network spans over two million websites that reach over 90% of people on the Internet. It can help you reach people while they’re browsing their favorite websites, showing a friend a YouTube video, checking their Gmail account, or using mobile sites and apps.

 

The Google Display Network is used by thousands of advertisers to reach users on hundreds of thousands of websites and apps across all publisher categories – from large, well-known sites to niche sites and audiences. Put simply, the Google Display Network (GDN) will place your display ads against related content and audiences across thousands of sites.

Read more here: https://support.google.com/partners/answer/2740585?hl=en-GB

 

 

 

Which would contribute to a higher Quality Score for a display ad?

 

• High number of impressions
• Fast landing-page load time
• Testing all image ad sizes
• High maximum cost-per-clicks (CPCs)

 

Explanations:

Speed is important. Make sure your landing page loads quickly once someone clicks on your ad, whether on a computer or mobile device. In general, you have 3 seconds to turn your visitors into customers. Landing page loading time is also an important factor calculating Quality score. Not only on Display network.

 

Your landing page experience affects not only your Quality Score, but also your Ad Rank and advertising costs.

Read more here: https://support.google.com/adwords/answer/2404197?hl=en

Source

 

https://www.youtube.com/watch?v=lWg7M7AYT8g

 

When competing for the same ad unit, if the Ad Rank of a cost–per–thousand impressions (CPM), placement–targeted ad is higher than the combined Ad Rank of all competing keyword–targeted ads, then the:

 

• placement-targeted ad will be the only ad to appear in the ad unit
• keyword-targeted ad will appear above the placement-targeted ad
• placement-targeted ad will appear above the keyword-targeted ad
• keyword-targeted ad will be the only ad to appear in the ad unit

 

When competing for the same ad unit, if the Ad Rank of a cost–per–thousand impressions (CPM), placement–targeted ad is higher than the combined Ad Rank of all competing keyword–targeted ads, then the

 

Explanations:

 

Placements and keywords can team up to determine where your ads will appear on the Display Network and how much you’ll pay for them. You can choose to show your ads based only on your keyword list, while using placements to adjust your bidding. Or, you can use a combination of placements and keywords to refine where your ads are eligible to show. Using both together helps you narrow the audience for your ads, and set the right price for clicks from those potential customers.

 
Source

 

https://www.youtube.com/watch?v=y1nnWieOHH0

 

 

Which is a method for evaluating performance of engagement ads created with the Ad gallery?

 

Funnel visualization report

 

AdSense reports in Google Analytics

 

Transaction rate

 

Mouseover rate

Explanations:

See instances where customers place their cursors over your display ad for a second or more. This can help highlight ads that may keep customers’ attention without an actual clickthrough to your website. This usually demonstrates an ad that needs a stronger call-to-action for the customer.

Read more here: https://support.google.com/adwords/answer/2456138?hl=en
Source

 

https://www.youtube.com/watch?v=KlKBpf1p4Z0

 

 

Which allows advertisers to see which sites referred visitors with the most time spent on site?

 

Keyword Planner

 

Ad Planner

 

Display Planner

 

Google Analytics

 

Explanations:
Once you’ve linked your Google Analytics and AdWords accounts, you can import Google Analytics data into AdWords and see this data in your AdWords account. This data can give you insights and possible opportunities to optimize your campaign.

 

https://www.youtube.com/watch?v=w0geRocpCl8