CertificationAnswers

• In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings.

  What strategy should she adopt to optimize her campaign’s view rates?

  1. Take it easy — to start, simply go with the default targeting settings while getting used to running an AdWords video campaign.
  2. Use what you know — adjust the settings to mimic those used for a prior successful video campaign.
  3. Maximize for success — take advantage of each setting to narrow things down based on the insights you’ve uncovered on your ideal audience.
  4. Start broad — adjust the settings to reach a wide audience, test, and then refine the settings based on the performance data.

For her latest TrueView in-stream ad, Jacquline’s primary goal is to get her brand noticed with the 18-25 year-old set.

What could she incorporate in her video to help humanize her brand?

1. Use humor
2. Collaborate with a YouTube creator
3. Add music
4. Feature animation

• Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video.

  What type of collaboration does this describe?

  1. An integrated approach in which the brand collaborates with multiple creators to weave in the brand story
  2. A creator video in which the brand’s message is integrated or shared via a “shout out”
  3. A series of brand videos in which the creator is mentioned throughout
  4. A one-off video in which the brand is highlighted

• A huge fan of both in-stream and discovery ads, what advice would you share with Andreas who would like to set up his video campaign in AdWords?

  1. Select the video links in the video component Properties panel to add a video to an ad group
  2. Create one ad group for both in-stream and video discovery ads
  3. Import videos for both in-stream and discovery ads using the import video group feature
  4. Create one ad group for in-stream ads and one for video discovery ads

• Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product.

  What Google tool could he use to gain this insight quickly?

  1. Google Surveys
  2. Google Trends
  3. Google Shopping Insights
  4. Google Correlate

• In his TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project.

  What call to action language gives learners a reason to take action?

  1. Learn how to build a table
  2. Click here
  3. Start now
  4. Download this

• Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example, it would be helpful to know what calls-to-action are driving higher clickthrough rates.

  In which report of YouTube Analytics would he be able to access this kind of data?

  1. Engagement report
  2. Audience retention report
  3. Watch time report
  4. Likes and dislikes report

• Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release.

  What’s the critical first step he needs to take within AdWords to start a video remarketing campaign?

  1. Select the viewer actions he wants to target for his list
  2. Set the membership duration to Open to ensure he captures all users for an open ended period of time, even new ones
  3. Link his current AdWords account to his existing YouTube channel
  4. Add the remarketing list to his campaign

• Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content.

  What benefit of video remarketing meets his need?

  1. It offers the opportunity to target specific customers and create personalized messaging to his audience that has shown interest for similar toys on his YouTube channel.
  2. It allows for reaching a very broad audience — a scope that includes YouTube, as well as Google’s Search and Display Network.
  3. It can be set up in AdWords in a few steps.
  4. It’s cost-efficient by remarketing to customers based on past behaviors that may offer a higher return on investment.