Which of the following metrics is typically most important in measuring a direct response advertiser’s performance on the Google Display Network?
- A) Clicks
- B) Impressions
- C) Conversions
- D) Cilckthrough Rate (CTR)
If a display ad has been disapproved, how does an advertiser submit a request for another review?
If a display ad has been disapproved, how does an advertiser submit a request for another review?
- A) Click the “re-review display ad” button in AdWords
- B) Send a note to [email protected]
- C) Click the “re-review text ad” button in AdWords
- D) Save the edited ad or upload a new ad in AdWords
Frequency capping gives advertisers the ability to specify a limit to the number of:
Frequency capping gives advertisers the ability to specify a limit to the number of:
A) clicks for all users
B) impressions for all users
C) impressions for a unique user
D) clicks for a unique user
With Click-to-Play videos, a best practice is to:
With Click-to-Play videos, a best practice is to:
- A) use an opening image that feels commercial
- B) keep the video to around 4 minutes
- C) use a call-to-action in the opening image
- D) save the key message until the last 10 seconds of the video
An advertiser using cost-per-thousand impressions (CPM) bidding wants to maximize exposure on a specific set of sites that have been selected for a new campaign. Which is a best practice that this advertiser should employ when setting up the new campaign?
An advertiser using cost-per-thousand impressions (CPM) bidding wants to maximize exposure on a specific set of sites that have been selected for a new campaign. Which is a best practice that this advertiser should employ when setting up the new campaign?
- A) Set bids at the ad group or campaign levels
- B) Choose websites tha represent a variety of themes
- C) Set individual bids for each website selected
- D) Create a campaign for each website
Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?
Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?
- A) Group placements with similar themes into the same ad group
- B) Move automatic and managed placements into separate ad groups
- C) Create a separate ad group for each placement
- D) Group all placements together into a single ad group
https://www.youtube.com/watch?v=9QEMwW-QByw
Explanation: Campaigns should be a collection of ad groups. Each ad group should have multiple ads that match the targeting methods you choose. For example, your ad group’s keywords and ads relate to the same theme. Or, your ad group’s placements and ads are about a specific topic. Structuring your campaigns this way also makes them easier to manage and optimize.
Read more here: https://support.google.com/adwords/answer/2549129?hl=en