When planning a campaign, the first thing that an advertiser should think about should be:
- A) the tools available to build a display ad
- B) the tools available to optimize the campaign
- C) the advertiser’s daily budget
- D) the advertiser’s goals
An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:
An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because the advertiser:
A) can appear multiple times on a page to reinforce the advertiser’s message
B) can fill in the gaps of niche and mass-marketed sites using AdWords targeting options
C) offer the ability to infinitely loop animated image ads
D) will show on all ad networks and will reinforce the advertiser’s message
An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because:
Explanation:
The Google Display Network allows to you connect with customers with a variety of ad formats across the digital universe. This network spans over two million websites that reach over 90% of people on the Internet. It can help you reach people while they’re browsing their favorite websites, showing a friend a YouTube video, checking their Gmail account, or using mobile sites and apps.
https://www.youtube.com/watch?v=l47GBA9Ywi0
Which feature applies to the Google Display Network, but not the Google Search Network?
Which feature applies to the Google Display Network, but not the Google Search Network?
A) Language targeting
B) Frequency capping
C) Location targeting
D) Cost-per-click (CPC) bidding
Explanation:
Frequency is the average number of times a unique user sees your ad in a position of “1” over a given time period. Use frequency capping to help control the maximum number of times that you’d like each person to see your ad on the Display Network.
Read more here: https://support.google.com/adwords/answer/117579?hl=en
https://www.youtube.com/watch?v=KwAK9DH_kQE
In regards to advertising metrics, Auction-based reports can be reviewed by logging into AdWords and Reservation-based reports can be reviewed:
In regards to advertising metrics, Auction-based reports can be reviewed by logging into AdWords and Reservation-based reports can be reviewed:
- A) by requesting it from the Google representative
- B) by logging into AdWords for Video
- C) by requesting it from AdSense
- D) by logging into YouTube
Which allows an advertiser to reach users that have previously visited the advertiser’s site, and show the user relevant ads when the user visits other sites on the Google Display Network?
Which allows an advertiser to reach users that have previously visited the advertiser’s site, and show the user relevant ads when the user visits other sites on the Google Display Network?
- A) Remarketing
- B) Interest Category
- C) Placement Targeting
- D) Topic Targeting
Advertisers using the Google Display Network can use the Placement Performance Report to determine:
Advertisers using the Google Display Network can use the Placement Performance Report to determine:
- A) Internet Protocol (IP) addresses of users who have seen their ad
- B) the site URL where users have seen their ad
- C) the frequency at which an ad is shown for a given user
- D) country of residence of users who have seen their ad