CertificationAnswers

Advertisers might choose to advertise on YouTube if their goal is to:

 

 

• A) reach mobile users looking for a nearby product or service
• B) target a specific demographic using sound or motion
• C) drive sales to their online store
• D) reach customers looking for products or service using search

An advertiser who has seen success on the Google Display Network with text ads wants to start using display ads for a seasonal advertising campaign. The advertiser has a medium-sized creative team to create these ads. Why should this advertiser consider using Google’s Ad gallery as opposed to other tools?

 

 

• A) The Ad gallery will allow the advertiser to easily create and change creative messaging
• B) Standard templates with the Ad gallery ensure that ads blend into the color scheme of any website
• C) The Ad gallery allows the flexibility to include as much or as little as the advertisements necessary
• D) Ads built with the Ad gallery tend to have lower costs-per-click (CPCs) than ads built with other tools

True or False: A best practice for selecting keywords with a TrueView in-display campaign, is to consider using other YouTube user tags for keywords

 

 

• A) TRUE
• B) FALSE

When advertisers who are using cost-per-thousand impressions (CPM) bidding click on their own display ads, Quality Score:

 

 

• A) improves for that placement because the clickthrough rate (CTR) increases
• B) is not affected because the clicks are automatically filtered out by Google’s Invalid Click technology
• C) improves for that placement because the cost-per-thousand impressions (CPM) bid decreases
• D) is not affected because CTR is not a factor with CPM bidding

 

When optimizing for the Google Display Network, a clear call-to-action in the ad text is important to:

 

 

increase overall impressions for the ad

 

improve the Quality Score of the ad on all Google properties

 

identify the traffic to your website that was generated by AdWords ads

 

set expectations for users who are in various stages of the buying cycle

 

https://www.youtube.com/watch?v=5_6Bg7hnIf4

 

Which is a unique benefit of creating a separate campaign that is only targeted to the Google Display Network?

 

 

• A) Set a separate Display Network bid at the ad group level
• B) Allocate budget and control spend more effectively across campaigns
• C) Exclude irrelevant placements and categories
• D) Set specific maximum cost-per-click (CPC) bids for automatic placements