CertificationAnswers

Which of the following metrics allow you to assess Adwords campaign profitability. (Select all that apply.)

Which of the following metrics allow you to assess Adwords campaign profitability. (Select all that apply.)

Which of the following is a valid tagged custom campaign (select all that apply)

A) example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign-spring&utm_term=backpacks
B) example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1
C) example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring
D) example.com?utm_medium=referral&utm_source=example&utm_campaign=winter

Specifying a goal value allows Google Analytics to calculate _____ (select all that apply)

Which of the following are possible uses of views within a single Google Analytics account? select all that apply

A) to look more closely at traffic to a specific part of a site (a page or selection of pages)
B) to track domains that belong to another account
C) to look more closely at traffic to a specific subdomain
D) to limit a users access to a subset of data

Which of the following are true about segmentation? Check all that apply.

A) Segmentation allows you to combine data from multiple web properties in your reports.
B) Segmentation allows you to isolate and analyze subsets of your data.
C) Segmentation is a technique that should only be used by experienced analysts.
D) Segmentation can help you find the underlying causes of changes to your aggregate data.

Which of the following Channels is part of the Default Channel Grouping? Select all that apply.