CertificationAnswers

Which of the following values is sent to Google Analytics in the campaign or traffic source fields using the SDKs or tracking code?

 

 

• A) Location
• B) Campaign Medium
• C) Device Category
• D)  Interest Category

Which of the following are dimensions?

 

 

• A) Conversion Rate
• B) Region
• C) % New Sessions
• D) Bounce rate

If a paid keyword has an Assisted/Last Click or Direct Conversion Value of .5, which of the following is true?

 

 

• A) The keyword played an assist role in exactly five conversions
• B) The keyword played an assist role in exactly one conversion
• C) The keyword played an assist role less often than it played a last click role
• D) none of these answers

You can adjust sample size in Google Analytics by

 

 

• A) any of these actions will adjust the sample size
• B) adjusting a control in the reporting interface
• C) adjusting the session timeout control
• D) adding a segment to your report

Which of the flowing are valid scopes for dimensions?

 

 

• A) Campaign level, session level,hit leve
• B) User level, session level, hit level, product level
• C) Session level, hit level
• D) User level, campaign level, session level, hit level

Which of the following is an example of adding internal context to your data?

 

 

• A) Using third party data for your competition to set targets for your own site performance.
• B) Using a monthly visits benchmark from your industry as a whole to set targets for your own site performance.
• C) Using your site’s historical monthly visits data to set a future monthly visits target.