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A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use:

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A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use:

 

 

  • A) Ad Scheduling
  • B) cost-per-day (CPD)
  • C) Conversion Optimizer
  • D) cost-per-thousand impressions (CPM) bidding

Which information does the Conversion Optimizer need in order to find the optimal cost-per-click (CPC) bid for an ad each time the ad is eligible to appear?

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Which information does the Conversion Optimizer need in order to find the optimal cost-per-click (CPC) bid for an ad each time the ad is eligible to appear?

 

A) Manual bid changes

 

B) Historical conversion data

 

C) Test conversions

 

D) Forecast data

 

Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:

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Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:

 

 

  • A) the number of relevant Display Network placements
  • B) their campaigns daily budget recommendations
  • C) the clickthrough rate (CTR) of their ads
  • D) the amount of impressions served

 

https://www.youtube.com/watch?v=SFYmwo-owFI

 

Explanation: Negative keywords are an important part of every campaign because they help make sure that your ads appear only to people looking for what you offer. This added level of control can help you increase your clickthrough rate (CTR), reduce your average cost-per-click (CPC), and increase your ROI.

Read more here: https://support.google.com/adwords/answer/105671?hl=en

The User ID feature is commonly used with which of the following website scenarios?

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The User ID feature is commonly used with which of the following website scenarios?

 

  • Users can create an account on your website and log in on all types of devices
  • Users can navigate between your websie and multiple subdomains within one session
  • Users must navigate to a 3rd party shopping cart domain to complete a purchase
  • You have content that displays on another domain through an iFrame

 

The correct answer is:
[sociallocker]

  • A) Users can create an account on your website and log in on all types of devices

[/sociallocker]

 

https://www.youtube.com/watch?v=av987PVy4tU

 

Related keywords:

The User ID feature is commonly used with which of the following website layouts

The User ID feature is commonly used with which of the following website layouts?

 

Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the best indicator of the campaign’s success?

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Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the best indicator of the campaign’s success?

 

 

  • A) bounce rate
  • B) session duration
  • C) pageviews
  • D) conversion rate

 

https://www.youtube.com/watch?v=_-CQOD72-Gc