CertificationAnswers

____ is used for video campaigns.

May 15, 2016 By CertificationAnswers

____ is used for video campaigns.

Cost-per-click (CPC) bidding

Cost-per-thousand-impressions (CPM) bidding

Cost-per-view (CPV) bidding

Cost-per-acquisition (CPA) bidding

Explanation:

Cost-per-view (CPV) bidding is the default way to set the amount you’ll pay for TrueView video ads in AdWords. With CPV bidding, you’ll pay for video views or interactions (such as clicks on call-to-action overlays, cards, and companion banners). A view is counted when someone watches 30 seconds of your video ad (or the duration if it’s shorter than 30 seconds) or interacts with the ad, whichever comes first.

Source

https://www.youtube.com/watch?v=u3NG_O3xClE

With TrueView in-stream ads, an advertiser pays:

May 15, 2016 By CertificationAnswers

With TrueView in-stream ads, an advertiser pays:

A) on a cost-per-thousand-impressions (CPM) basis
B) when the viewer watches at least 30 seconds of the video or completes it
C) only when the viewer clicks the video
D) when the viewer watches five seconds of the video

Explanations:

In-stream ads run before, during, or after videos on YouTube or on video partner sites and apps. They give viewers the option to skip the ad after 5 seconds. These ads help you drive awareness for your brand and products while people are watching a video. With TrueView ads, you pay when a viewer watches 30 seconds of your video (or the duration if it’s shorter than 30 seconds) or interacts with your video, whichever comes first. This means that you will only pay when someone chooses to interact with your ad.