CertificationAnswers

With AdWords for video, an advertiser can target:

 

 

• A) All of the listed answers are correct
• B) Websites on the Google Display Network (GDN)
• C) Specific YouTube channels
• D) Specific YouTube videos

True or False: You can use contextual targeting with videos.

 

• A) False
• B) True

 

Explanation:

Contextual targeting is the process that matches ads to relevant sites in the Display Network using your keywords or topics, among other factors. Depending on your video ad format, you can show your video ads based on words or phrases keywords related to a YouTube video, YouTube channel, or type of website that your audience is interested in. You can even target your video ads to specific topics on YouTube and the Display Network.

Read more here: https://support.google.com/adwords/answer/2454017?hl=en

 

https://www.youtube.com/watch?v=EsTy8gRQv0w

 

True or False: More than one YouTube account can be linked to an AnWords account.

 

 

• A) True
• B) False

 

A TrueView in-stream ad view is counted when a viewer:

 

 

A) watches at least 25% of the video

 

B) watches the video until the last quartile

 

C) watches at least 30 seconds of the video or completes it

 

D) watches the video for five seconds or longer

 

What’s the difference between cost-per-click (CPC) bidding and cost-perview (CPV) bidding?

 

 

• A) The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding
• B) The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding
• C) The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content — for example by clicking install or watching the first 30 seconds of the ad — with CPV bidding
• D) The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there’s an impression with CPV bidding

True of False: Advertisers can use call-to-action overlays (CTAs) for free.

 

 

• A) False
• B) True

 

Explanation: Using CTA is absolutely free. But if someone click on the call-to-action overlay, advertiser has to pay for that click and publisher get a certain % of that amount that is being paid by advertiser.

 

Related keyword:

 

Advertisers can use call-to-action overlays (CTAs) for free