CertificationAnswers

An advertiser’s ad is not appearing in the Ad Preview and Diagnosis Tool when exact keywords are queried. Which action would help the advertiser to determine why the ad is not showing?

 

 

• A) Perform Google searches on the same keywords to build data points.
• B) Run a keyword diagnosis for the keyword in question.
• C) Use the Keyword Planner to include more variations of a given keyword.
• D) View the Search terms report to determine the root cause.

Which is a benefit of linking a Google My Business account to an AdWords campaign?

 

 

• A) Free organic search results for the advertiser’s business will be more likely to show on Google Maps.
• B) Adding or updating addresses in Google My Business automatically updates validated addresses used for ads.

• C) Geographical targeting automatically expands to include all regions.
• D) Additional icon options are available for ads when using Google My Business.

Given four Search campaigns that run out of daily budget, three can likely benefit from bidding or budget changes. Which is most likely configured effectively as is?

 

 

• A) Branding campaign with set marketing budget, prioritizing current ad position over more clicks.
• B) Unprofitable campaign, planning to scale up exposure if profitability can be achieved.
• C) Branding campaign with set marketing budget, prioritizing more clicks over current ad position.
• D) Profitable campaign, missing additional profitable conversions when budget limits exposure.

Jane uses AdWords to promote her online shoe store and her conversion rate has remained constant over the last year. While checking her web server logs for December, she notices she sometimes gets two clicks from the same IP address within a few minutes. The most likely cause of this is:

 

 

• A) inaccurate web server log information.
• B) automated software designed to click on her ads.
• C) users who are comparison shopping for shoes.
• D) users who click on an ad on the Google Display Network.

In an AdWords account managed by multiple users, one user noticed a surprising jump in impressions. Where should this user look for details on what might have created the impression increase?

 

 

• A) Change History
• B) Billing Summary
• C) Campaign Settings
• D) Keyword Planner

It is important to identify specific goals for an AdWords campaign, so that the advertiser can then:

 

 

• make strategic changes to the account to improve performance.
• upload goals to the “Advertising Goals” section in their account.
• bid separately for each ad variation based on its performance.
• manually increase clickthrough rate (CTR) to improve performance.