Product Listing Ads can be targeted to:
- A) All countries where AdWords is available
- B) Only countries where Google.com/shopping is available
- C) North America only
- D) Select countries, listed in Google Merchant Center and AdWords Help Centers
According to Google Shopping Policies, what can be included in promotional text?
According to Google Shopping Policies, what can be included in promotional text?
- A) Product information taken from the data feed
- B) Repetition of words and phrases
- C) Text created from keyword insertion
- D) Text highlighting a special offer on specific products
Read more here: https://support.google.com/merchants/answer/2877565
Which is a benefit of using server–to–server app conversion tracking over an SDK?
Which is a benefit of using server–to–server app conversion tracking over an SDK?
- If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app
- Adding multiple SDKs for various advertising or analytics platforms have no impact on app code file-size
- Server-to-server connections are easier to set up than code-less conversion tracking
- Adding SDK and conversion tracking changes to your app doesn’t require review by the Google Play Store
Explanations:
Adding SDK requires some special knowledge. If not used correctly it could lead to some bugs and conflicts in the code of your app.
Source
Server-to-server or S2S conversion tracking enables customers to send the required details for AdWords app conversion tracking from their server to Google’s server at the time of the conversion event. SDKs aren’t as easy to incorporate into a mobile app as it might be to add a piece of code to a website. If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app.
Read more here: https://support.google.com/partners/answer/6209179
https://www.youtube.com/watch?v=HLu4uSfW-zc
With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:
With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:
- A) The YouTube mobile site and Google Play App
- B) The YouTube mobile site and the YouTube app
- C) Video Search on Google
- D) The AdWords mobile site and YouTube app
Explanation:
YouTube Masthead ads will include YouTube mobile site and Youtube app
One place that quickly captures people’s attention is the YouTube masthead, where you can have 100% share of voice for 24 hours, and not just on the desktop site but across screens with the YouTube mobile site and the YouTube app.
Read more here: https://support.google.com/partners/answer/6208431
https://www.youtube.com/watch?v=tf5LNvWRxT8
50% of purchase-related conversions happened within ______ of the mobile searches that initiated them.
50% of purchase-related conversions happened within ______ of the mobile searches that initiated them.
- A) three hours
- B) two hours
- C) one hour
- D) half-an-hour
Explanation:
It’s the same Nielsen study which states that 55% of purchase-related conversion happened within 1-hour after the search in mobiles. Side-note. This study was made in 2015, and we still have 3-5 actual questions in AdWords certification exams concerning it (mainly in display advertising exam and this mobile advertising exam)
Read more here: https://ssl.gstatic.com/think/docs/creating-moments-that-matter-infographic_infographics.pdf
https://www.youtube.com/watch?v=XeGiWtETY2A
Which is a recommended best practice when creating a new mobilepreferred ad creative?
Which is a recommended best practice when creating a new mobilepreferred ad creative?
A) Target Search Network only
B) Use exact match keywords only
C) Use a mobile-optimized landing page
D) Integrate mobile Flash video ads