Automatic cost-per-click (CPC) bidding attempts to get advertisers the most:
- A) impressions for their daily budget.
- B) conversions based on their conversion goals.
- C) clicks for their daily budget.
- D) impressions in their preferred position range.
In order to differentiate ads from the ads of competitors, advertisers creating text ads should:
In order to differentiate ads from the ads of competitors, advertisers creating text ads should:
- A) mention competitor offers and prices.
- B) use special characters, such as asterisks or hashes.
- C) use exclamation points and capital letters.
- D) include prices, promotions, and a call-to-action.
Which approach to bidding is best suited to maximize profit?
Which approach to bidding is best suited to maximize profit?
- A) Maximize ROI as a percentage
- B) Minimize CPA
- C) Maximize conversions
- D) Balance CPA and # of conversions
An advertiser in Canada wants to view ads as they would appear to users in Mexico. Which tool should this advertiser use to accomplish this goal?
An advertiser in Canada wants to view ads as they would appear to users in Mexico. Which tool should this advertiser use to accomplish this goal?
- A) Ad Preview and Diagnosis Tool
- B) Keyword Planner
- C) Display Planner
- D) Change history
Explanation: A tool in your account that helps identify why your ad might not be appearing. The tool also shows a preview of a Google search result page for a specific term. This helps you see which ads are appearing for your keyword.
You can read more here: https://support.google.com/adwords/answer/148778?hl=en
Bud would like to test new logic in his application that uses the AdWords Application Programming Interface (API) without modifying his live AdWords campaigns. Which tool would allow him to do this?
Bud would like to test new logic in his application that uses the AdWords Application Programming Interface (API) without modifying his live AdWords campaigns. Which tool would allow him to do this?
- A) AdWords API Sandbox
- B) Ad Preview Tool
- C) AdWords API Tokens
- D) Keyword Planner
AdWords API Sandbox allow to test new logic without modifying live campaigns
Explanation: Google offer a sandbox environment so developers can experiment without making changes to their account or using AdWords API units.
You can read more here: https://support.google.com/partners/answer/3305375?hl=en
https://www.youtube.com/watch?v=czbtR5KD5FY
Adwords sandbox
The API sandbox is open to anyone who wants to test code during development, and it’s completely free.
Adwords API allows you to build scripts/Automation tools at MCC/Account level. But during development stage if you want to test your product, using adwords api sandbox you ll be able to try it on an test account.
Using Adwords API Sandbox you can test and develop apps which interact with Adwords.
API sandbox provide you a simulation facility (same as Adwords)for developing and testing the app without affecting your live campaigns. As Sandbox requires only Google account , even if you don’t have Adwords account you can develop Adwords API client library.
An introduction and getting started guide for the AdWords API sandbox environment.
How could an advertiser determine the most profitable keywords within a campaign?
How could an advertiser determine the most profitable keywords within a campaign?
- A) Compare the costs accrued by each keyword with the conversion data for that keyword.
- B) Identify the keywords with the lowest “first page bid estimates.”
- C) Compare the total clicks to total conversions for each keyword in the account.
- D) Identify the keywords with the highest clickthrough rate.
Explanation: Profitability is calculated at the conversion level for a given product or service.
Read more here: https://support rel=”nofollow”.google.com/partners/answer/2796444?hl=en