CertificationAnswers

What is a benefit of using the AdWords Application Programming Interface (API)?

 

 

• A) Programmers benefit from third-party coding support.
• B) Advertisers can log into the AdWords account to upload changes.
• C) Programming skills are not necessary.
• D) Advertisers can make dynamic changes to their AdWords accounts at scale.

Which can be specified at the campaign level?

 

 

• A) Ad text
• B) Billing preferences
• C) Destination URLs
• D) Network distribution

 

Explanation: A set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings.

You can read more here: https://support.google.com/partners/answer/6304?hl=en

Which is a recommended action for new mobile preferred ad creative?

 

 

• A) Target Search Network only
• B) Integrate mobile Flash video ads
• C) Use a mobile-optimized landing page
• D) Use exact match only

 

Explanation: To make sure your ad looks great on the small screen, you can create a mobile-optimized ad with a message, display URL, and landing page specifically for mobile devices.

You can read more here: https://support.google.com/adwords/answer/2472719?hl=en

Assuming default cookie expiration timing, a conversion (1-per-click) is recorded when:

 

 

• A) a user clicks on an AdWords ad
• B) multiple conversions result from a single AdWords ad click
• C) a single conversion is made within 30 days following an AdWords ad click
• D) a user visits a website within 30 days of clicking on an AdWords ad

Which is a benefit of using AdWords editor?

 

• A) Users with My Client Center (MCC) Reports Access can make edits to an account.
• B) Multiple users can share archives and proposals for an account.
• C) Multiple users can make offline changes to Account Preferences.
• D) Conflicts between changes made by importing a file do not need to be resolved prior to posting.

 

https://www.youtube.com/watch?v=yXTfRAUook8

 

An advertiser notices that the clickthrough rate (CTR) in one ad group has significantly decreased throughout the past few weeks. What could this advertiser do in an attempt to increase CTR and maintain relevant website traffic?

 

 

• A) Edit the ad text to include a more relevant destination URL
• B) Upgrade to a faster web server to reduce page load time
• C) Redesign the landing page to create a better experience for users
• D) Use keyword matching options to help remove irrelevant searches

 

Explanation: Use the four keyword matching options to help control who sees your ads. Add the Match type column to the statistics table on your Keywords tab to see how the different keyword matching options perform for you. With some options, you’ll enjoy more ad impressions, clicks, and conversions. With others, you’ll get fewer impressions and more narrow targeting.

You can read more here: https://support.google.com/adwords/answer/1722035