CertificationAnswers

Which scenario would record to two conversions (1-per-click)?

 

 

• A) A users clicks on an ad, converts, and returns to the site using a bookmark within 30 days and converts again.
• B) A user clicks on an ad, does not convert, then returns to the site using a bookmark within 30 days and converts.
• C) A user clicks on an ad and does not convert. The user performs the search again the following day, clicks on the same ad and converts.
• D) A user clicks on an ad and converts. The user performs the search again the following day, clicks on the same ad and converts again.

The IP Exclusion tool allows advertisers to:

 

 

• A) discover IP addresses of competitors.
• B) obtain IP addresses for valuable website visitors.
• C) determine which IP addresses have seen ads.
• D) prevent specific IP addresses from seeing their ads.

 

Explanation:

You can exclude Internet Protocol (IP) addresses by campaign so that all ads in that campaigns are blocked from computers and networks associated with those addresses. IP addresses can appear in different versions, so make sure you use all versions of the IP address you’d like to exclude

URL: https://support.google.com/adwords/answer/2456098?hl=en

Which are key elements to keep in mind when optimizing a landing page for AdWords?

 

 

• A) Prominent headlines in several font styles and text sizes
• B) Clear landing page layout and several links to related websites
• C) Relevant and original content that clearly represents the business
• D) Correct programming language used to construct site

To improve the performance of an ad group on the Search Network, advertisers should create ad groups containing:

 

 

• A) managed placements and keywords.
• B) destination URLs set at the ad group level.
• C) at least 50 keywords.
• D) keywords that are also included in the ad text.

What can be learned from a Search Funnel?

 

 

• A) Search impressions share for the last 30 days compared to CPC trends over time.
• B) Budget usage for all Search Campaigns, including budget limitations and opportunities for more traffic.
• C) The number of searches completed during a given period of time.
• D) The series of steps a customer takes before completing a conversion, including information on ads, clicks, and other elements of your campaign.

 

Explanation: Think of them as passages (or funnels) through which your customers complete a conversion.

You can read more here: https://support.google.com/partners/answer/1722023?hl=en

 

Megan enabled Conversion Optimizer in all six of her campaigns. How can she tell if Conversion Optimizer is improving campaign performance?

 

 

A) Monitor overall changes in clicks received.

 

B) Enable and disable Conversion Optimizer every other day to observer differences.

 

C) Compare average CPA and conversion rate before and after using the Conversion Optimizer.

 

D) Install new Conversion Tracking code.