CertificationAnswers

An advertiser who sells laptop computers only wants to reach consumers who are ready to make an immediate purchase online. When building the keyword list for an ad group, the advertiser should include:

 

 

• negative match keywords such as -review or -comparison.
• phrase match keywords such as “laptop” or “computer.”
• negative match keywords such as -buy or -purchase.
• exact match keywords such as [rate], [review], or [compare].

 

Explanation: Negative keywords are an important part of every campaign because they help make sure that your ads appear only to people looking for what you offer. This added level of control can help you increase your clickthrough rate (CTR), reduce your average cost-per-click (CPC), and increase your ROI.

You can read more here: https://support.google.com/adwords/answer/105671?hl=en

A user conducts a search on the term “laptop computers” and clicks on an ad. Which landing page would be the most relevant to that user?

 

 

• A) A category page containing both laptop and desktop computers
• B) An electronic store’s homepage
• C) A category page containing a variety of laptop computers
• D) A product page for a desktop computer

You own a pizzeria in downtown Chicago. With call extensions, a customer who searches for pizza on her mobile phone can see your ad along with your phone number and make the call with one click. How is that priced?

 

 

• A) Click-to-call ads are priced by the minute based on the call’s duration.
• B) Prices are negotiated in advance with discounts for bulk purchases.
• C) The cost is the same as a standard click on the ad.
• D) Click-to-call ads are flat-fee based on the caller’s phone model.

 

Explanation: Cost the same as a headline click (a standard CPC)

You can read more here: https://support.google.com/partners/answer/2453991?hl=en

Which determines a keyword’s clickthrough rate (CTR)?

 

 

• A) Number of impressions divided by the average position
• B) Number of clicks accrued per day
• C) Number of impressions divided by the number of clicks
• D) Number of clicks divided by the number of impressions

How does the Conversion Optimizer use an advertisers cost-peracquisition (CPA) bid to determine the optimal equivalent cost-per-click (CPC) bid for each auction?

 

 

• The CPA bid is multiplied by the predicted conversion rate
• The CPA bid is the highest the system will allow the CPC bid to reach
• The actual CPC bid is based on current max CPC settings
• The CPC bid is one-tenth of the CPA bid by default

 

An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the m

ost efficient tool for that advertiser to use?

 

• A) My Client Center (MCC)
• B) AdWords Application Programming Interface (API)
• C) AdWords editor
• D) Automatic cost-per-click (CPC) bidding

 

Explanation:

The AdWords API (application programming interface) lets developers build applications that interact directly with the AdWords server. With these applications, advertisers and third parties can more efficiently and creatively manage large or complex AdWords accounts.

You can read more here: https://support.google.com/partners/answer/144560?hl=en

 

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