CertificationAnswers

Information an advertiser would find in the Change History tool would be:

 

 

• A) changes made by the Ad Automator feature.
• B) adjustments made to the daily budget.
• C) credit card information associated with the account.
• D) timestamps for when ads were approved or disapproved.

 

Explanation: You can view all changes for a particular time period, filter the results by the type of change (such as budget adjustments or keyword edits), or see changes for a particular campaign or ad group.

You can read more here: https://support.google.com/partners/answer/19888?hl=en

At which level of an AdWords account can an advertiser make changes to network and location targeting settings?

 

 

• A) Account
• B) Ad group
• C) Campaign
• D) Keyword

 

Explanation: A set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings.

You can read more here: https://support.google.com/adwords/answer/6304?hl=en

In a Reach and Frequency report, “Reach” is defined as the:

 

 

• A) distance between a user exposed to an ad and the business location of the advertiser.
• B) demographic populations to which an ad is served.
• C) geographic locations in which an ad is served.
• D) an estimate of the number of users within a selected location target, based on unique cookies.

 

You are gaining a reputation as a true wizard of AdWords and just won a multi-million dollar client to consult on bidding strategy. Your new client asks you to set bids that maximize profit, focus on the top 3 positions, and minimize CPA. How can you most effectively meet their goals?

 

 

• A) Set bids that minimize CPA within the top 3 positions, but explain that profit cannot effectively be optimized simultaneously.

 

• B) Explain that all three objectives contradict each other and the tradeoffs at risk. Understand the client’s priorities and adopt a bidding strategy with minimal contradictions.

 

• C) Set bids that simultaneously optimize profit, position, and CPA all to the perfect point.

 

• D) Set bids that minimize CPA while maximizing profit, but explain that position cannot effectively be optimized simultaneously.

 

Explanation:

 

In order to achieve your goals most effectively, it’s helpful to prioritize your business objectives. You can optimize your AdWords campaigns to achieve many different goals, but tradeoffs are often necessary. Conversion rates don’t vary much with ad position, the following trends are important to remember:

• Increasing bids generally results in more conversions at a higher average cost-per-acquisition (CPA).
• Decreasing bids generally results in fewer conversions at a lower average CPA.
• Increasing bids while limited by daily budget generally results in fewer conversions at a higher average CPA.

You can read more here: https://support.google.com/partners/answer/2799821?hl=en

 

An advertiser targeting only France determines that clicks have been received from users in Switzerland. Why might clicks outside of the target location occur?

 

 

• A) Users globally are searching Google from mobile phones.
• B) Users in Switzerland are searching on Google’s French domain.
• C) French users are visiting Switzerland and searching Google.
• D) French users were looking at Swiss news sites that show Google display ads.

Business listings in Google My Business can be:

 

 

• A) entered into their own ad auction
• B) location extensions in AdWords
• C) conversions in Adwords
• D) physical locations or mobile applications